My name is Hamilton Wallace. I am a small business marketing consultant. We create marketing campaigns, marketing plans and give marketing advice to small business owners. Increasing sales today requires different marketing (better marketing!) than it did 18 months ago. The marketing consulting we provide is good medicine, during good times AND especially when times get tough. Like today. . .
Virtual Director of Marketing
Are you a small business owner with marketing challenges? Just because you can't afford a full-time Director of Marketing doesn't mean you can't have one. Go virtual, save and start improving your marketing immediately. I "own" the marketing planning, execution and results for a handful of small business owners. And it's working...
Recession-Proof Marketing
I can show you how to recession-proof your marketing. After all, as a small business marketing consultant, clients have hired me these past 25+ years most often when things go bad. I see small business marketing problems in three areas most often...
The One-Hour Solution
We'll solve your toughest marketing challenge, you and I, in one hour. I know, that sounds crazy. You'll have a lot of work to do. But you'll hang up the phone knowing what's holding you back and how to solve it. . .or it doesn't cost you a dime.
There’s No Recession On the Internet...
Don’t know about you, but I don’t see a recession on the internet.
I live in Scottsdale, Arizona. Nice place. Not the rust belt. Lots of people come here year-round to vacation, go to conventions, buy second homes, etc. (i.e., spend money). I drive down some nice streets to get to my office and see “Bank-Owned” signs on some very nice homes. Creepy.
I have an active...
How to Think About the Recession We’re I...
We went shopping for an artificial Christmas tree on Sunday; between Black Friday and Cyber Monday. I will, however, spare you the spiritual angst I have over buying an artificial tree, that’s another post.
Anyway, we went where you might expect to go on such a mission (Sharon, my wife, was a buyer for an 1,100 store chain, so it was very much a mission): Kmart; Costco; Sam’s; and a...
The Most Powerful Marketing Question for Q4 20...
How can I help you get through this mess?
As a small business marketing consultant I’m called into companies more often when things are bad. These days, however, things are different. I first wrote about the slowdown in December of 2007, warning small business owners to check their marketing message (as economic conditions change, so do buying motivations).
What’s the most powerful...
Recession-Proof Marketing Tip: Who Else?...
If your current small business marketing problem is a customer base that is slowing down on you, ask yourself “Who else is buying what you sell?” As a marketing consultant who works with small business, I’m called when things slow down, so I ask this question a lot.
The fact is, regardless of who buys from you, there are other types of customers that represent an opportunity when...
Recession-Proof Marketing Tip: Go Small....
As a small business marketing consultant business owners hire me, typically, when things are bad. So, pardon me when I don’t get too nervous about tough times.
Here’s a tip you can use to increase sales and improve your marketing today:
Go small.
Here’s what I mean. PF Chang’s is an upscale Asian food restaurant. Part of a chain; very successful, very smart people behind...
When is a Non-Ad an Ad?...
Advertising - Effective Marketing - Marketing Consultant - Small Business Marketing Consultant
// A NON-AD is something that doesn’t feel like an ad. It informs. It has value.
It becomes an ad when it causes action.
You know what I’m talking about. A white paper. A report. A guide. An article reprint. Something you can do for prospective customers that has...
Have a Marketing Question? Shout Away! 
Last Message 1 day, 12 hours ago
- hamilton : Let's you and I visit by telephone. That's a good first step. We can explore whether there's a fit between my experience and your client's needs and the various types of relationships you and I can strike. Email me at «email» and let's set up a time to talk.
- Guest_2134 : I am a graphic designer with a strong marketing background. So far I have helped my client establish a brand and we've executed a successful marketing campaign, but he is ready to take it to the next step. I am looking for a marketing consultant to help me take him there. How do you suggest doing this?
- hamilton : I do not have anyone in the UK I work with or could recommend. Am happy to have a Skype conversation, no charge, to explore to what extent what I do know about marketing might apply.
- Guest_681 : I live in England, you are in America, marketing is so diferent in each country. Do you have a UK agency or partner you work with. I am in the electronics industry which is really suffering. Regards Pete
- hamilton : How can I help you get through this mess?
- hamilton : Which is tougher, getting great marketing ideas or implementing the ideas you have?
- Guest_166 : The wrong mistake can cost you the business. I think avoiding mistakes. At least that lets you be around longer.
- hamilton : What's more important to a start up, avoiding mistakes or generating sales?
- hamilton : What is your opinion of Twitter: waste of time, worth it?
- hamilton : Yes, Tracy, we do help clients with their web-based projects. We do content and strategy and work with our web development partner (www.pigtailpund its.com) to complete the task.