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Small Business
Marketing Consultant

My name is Hamilton Wallace and I am a Small Business Marketing Consultant. But you guessed as much from my URL. You are here because you have a need and I know something about getting my message in front of people looking for marketing help. Can we work together? Of course. Should we? I look for companies with great products or services, but whose marketing does not live up to what it supports. What about you -- what are you looking for in a marketing consultant?

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Looking Forward — Looking Back

by hamilton

Have you been buried like I have under Top-10 lists of things learned in 2011 or things to remember for 2012?  I’m a guilty party to the deluge with my last post.

Here’s where this takes me, though:

First, sure, it’s worth the effort to parse through it all to find the good stuff.

Second, it occurs to me we’re missing the point with all this looking back/looking forward stuff, assuming the goal is doing better in 2012: what about NOW?!

Yes, learn from the past.  Yes, plan; planning is good.  AND, remember to be present.  Be present with what’s in front of you; with your priorities.  Pay attention.  Stay in the moment.

This is hard.  In fact, it’s some of the hardest work you’ll do.  And some of the most important.  Because here’s what happens when you stay present with now:

You get more done.  Faster.

Solutions present themselves.

The next step for many things just pops up.

Stress reduces.

Try it, starting, well, NOW. . .

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Marketing Lessons Learned in 2011

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We did something with a client this year that’s worth sharing with you.  Instead of the traditional holiday email card with a meaningful thought we decided to ask their customers to share their favorite Christmas stories; then pick a few and share the stories back out with their customers. We were overwhelmed.  With the number; [...]

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Let’s see. . .what else could I have thrown into my headline. . .?  Organic?  Instant download?   This post is about getting people’s attention. A quick glance through my Twitter or DIGG or StumbleUpon accounts gets my head hurting.  Otherwise reasonable people and competent companies vying for my attention with a crazy arms race of [...]

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Thank You, Steve

Thank you for your inspiration.  I have paused to ask myself “What would Steve Jobs do in this situation?” many times.  Each time it reminded me to push for something great, to challenge the traditional approach. Thank you for illuminating The User Experience.  Before Jobs, the box didn’t really matter.  A product was the measure [...]

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