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Humm. . .where to begin. . .I work with so
many terrific people.
Okay, as you may already know from
other pages, I designed my firm around the needs of the small
business owner. And that includes employees, or the lack
there of. I used to have many, but that was then (see my
bio below) and this is now.
Everybody gets me
(Hamilton) and Sharon (my partner and wife). Beyond the
two of us, we work like a film studio (we've been called a
Marketing Studio). That is, we bring people together we
feel are most appropriate to each client's needs. Just as
a film studio brings different people together to make a movie,
based on that film's unique requirements.
I will put our
people and results up against anybody. Nobody can bring
the caliber and experience we can to projects for small
business. NOBODY!
Hamilton
Wallace is the guy to call when you want to reduce your
marketing budget by a third and increase sales by 60% at the
same time. Really. He listens. Doesn’t think he knows it all.
And asks obvious questions that spawn brave new ways to change
your message, marketing methods and sometimes even your idea of
what your company should be. No conceptual BS. He delivers
doable, affordable methods and changes to your message and
methods that focus on what your customers are concerned about.
Today. Not six months ago. An MBA and years at IBM --
yes,
Hamilton
has had a lot of unlearning to do. Many years in the trenches
grinding it out have done wonders. Used to have two partners
and 13 employees, and found the bigger we got the less time he
had for marketing. Gracefully punched out with his BMW and
health insurance in tow. Lots of experience: practically every
industry; B2B; B2C; online and offline, including direct
response (mail, print, electronic); prospecting programs, trade
shows, TV, print, blah, blah, blah. His mastery of the digital
forces around us is pretty good (for a marketing guy). Can
still drain a 15-foot jump shot (from his Drake University
days). But, alas, has no first step anymore.
Sharon
Paskow Wallace is a principal after joining the firm 16 years
ago (we married 14 years ago). Sharon brings with her an
extensive retail, merchandising, advertising and sales
background. A graduate of Ohio University, she spent 10 years in
the retail industry working for such companies as Gimbel's
Department Store, Puritan Fashions and Morse Shoe. Inc. In her
position with Morse Shoe she was responsible for the planning,
selection, merchandising and distribution of $8 million in
inventory for 1,100 stores.
Sharon
understands retailers and has extraordinary instincts.
Don
Ross knows more about advertising than anybody working in the
Southwest. Hands down. He’s worked for Young & Rubicam, Bozell and
Jacobs, Leo Burnett Company and Wunderman Worldwide in New York,
Chicago, Los Angeles and San Francisco. For an amazing list of
clients. He grew up in
Phoenix, saved his shekels along the way and now is back here to
paint. . .and sometimes lend his talents to our projects.
Steve
Tyra is. . .well, Steve. He’s an impossible bundle of intuitive
insight, 25-year veteran producer/participant of possibly every
mode of communication that’s come down the pike and production
savant (he finds the “back doors” to doing things for clients
that saves thousands). Our projects are simply better – our
copy more persuasive – with him, although we’re not completely
sure why. The bio he prefers: Declared by thousands of
children and adults to be the real Santa Claus - "Deep Radio
Voice" surgically installed at The Ron Bailie School of
Broadcasting - Test Pilot for Genetically Engineered Junk Food -
Knows the real words to "Louie Louie" - Paid hush money by
several educational institutions to deny his matriculation -
Comedy Club Refugee - Voted People magazine's Sexiest Man Alive
(three years in a row) - Co-Creator... body model ... and voice
of the "Blue Bulldog" ... our highly successful advertising
campaign for a law firm - Twelve CD contract with Capitol
Records (only two more to buy at the regular price!) - and a
snappy dresser (if you like Hawaiian shirts).
Tom
Bonifield’s hand (Green Rabbit Design) has been in more
television and print ads in the Southwest than probably any
other person alive. His firm designs and creates images (they
make the logos fly, the words zoom, and, generally, the visually
impossible possible). We’ve used him/them for dozens of
projects, from simple logo design to full 30 frame per second
cell animation. Totally apart from his design skills, Tom
brings a powerful ability to get to the core of what does and
doesn’t communicate.
John
Webster, my technology partner and a gifted technology architect
that can goose more horsepower out of client's existing
computers than anyone I've seen.
Or
Carol Mayka, a graphic artist
who exercises great restraint and wisdom in her design.
Her goal is our goal: when a person sees a client's ad or
brochure they say, "Wow, what a great product," not "Wow, what a
great brochure."
Or
Rich Maranto, who develops
our CD presentations and email prospecting programs. Rich
is everything you want in a guy who's responsible for making
things work on a wide range of computers without crashing
systems. I don't think he's slept in the last nine years,
though.
Or
Rajesh Kanna and
Krishna Unni, our web development partners.
They bring a clean, crisp design sense to the websites we do for
clients, not to mention doing it at a price that allows us to
deliver first rate websites for about half the cost
traditional website development firms charge.
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