Marketing Services for Small Business

We help small business increase sales by improving marketing methods and message, and then helping implement more effectively and consistently. 

That’s a mouthful. 

Perhaps a better way to put it is as a small business marketing consultant we can do many things for you, from giving advice to being your full-blown Marketing Department.

Rather than have this page communicate “here are the seven ways you can work with us,” consider it a way to get a sense of the breadth of services we offer.  If after a bit more time on the site you’re comfortable, email Hamilton and let’s start the conversation.  That’s the best way to find out if there is a relationship that makes sense for both of us. . .whether we spend an hour together by phone or work together for 14 years, or 9 years or 10 years or 8 years, as some of my clients have.

Our marketing services are summarized below

and we link to more detail on the right. 

How you can use us, at-a-glance. . .

Internet Marketing for Small Business

The best, quickest, least expensive path to generating visitors on your website is through sponsored search or paid search or, most commonly, Google Adwords.  If you are not doing this, you should.  If you are doing this and not generating leads, you should hire me to manage your internet marketing.  I’m a Qualified Google Adwords Professional (only 320 in the U.S.) and manage a $30K+ per month spend across multiple client accounts.  We are part of generating 12,000+ click-throughs per month for our clients.  While there are many, many people who would love to manage your Adwords account, there are not many Qualified Google Adwords Professionals and even fewer with my direct response marketing background.  Which is precisely what sponsored search is, direct response marketing.

Hourly Marketing Tips & Advice

“At last, an honest man!” That’s what an owner said after I told him his brochure looked like a pizza menu.  It did, and none of his employees had the heart to say it (and he wasn’t selling pizza!). If you want to grow your business faster than it’s growing now, why wouldn’t you spend an hour every month or so with me on the phone. Move faster. Avoid mistakes. It’s a no-brainer!  I’m $250 an hour for advice. If you aren’t getting a 10X return on the time we spend, for goodness sake stop!

Marketing Coach

Using me as your marketing coach is an inexpensive way I can help you move your marketing forward. It is consulting in its purest sense: I’m guiding and giving advice, you or your people are doing the work. It’s designed to answer questions, brainstorm ideas, help you avoid mistakes, keep you on track and moving forward and, bottom line, increase your sales faster than you could alone. We meet once a month at a pre-scheduled day and time for about an hour, you initiate the telephone call. We talk about whatever you want. Calls generally end with tasks outlined and assigned — things for you to accomplish before our next meeting. In between meetings you may email me for follow-up questions and advice as often as you wish.  

Marketing Check-Up

A Marketing Check-up is a three-week process designed to uncover what about your marketing is working, what’s not, and what changes to make, all based on customer-driven information and recommendations. Answers, quickly, based on your customers’ perspective. Powerful stuff.

Message Assessment

People buy from you for a variety of reasons. And those reasons change as their world changes. Messages that don’t change with the buying motivations of the people they target cost companies sales. We look at your current message (sales presentations, literature, Internet, etc.) and interview a handful of your customers to find out how well your message mirrors your customers’ current buying motivations. This can be a surprisingly quick, inexpensive path to increased sales.

Direct Response Marketing (mail, print, electronic)

Too few people who do what I do have experience in direct response (marketing where you actually ask people to take action; pick up the phone, place an order, request more information). Far fewer have anything close to our experience. If the people you’re talking to about your marketing are talking about branding and not about generating leads, run, do not walk, to the nearest phone and call me: 480-948-0029.

Advertising

Currently we have clients with ads in magazines and newspapers, trade publications, radio, TV and online ads. We can concept, design, write and place your advertising for you.

Marketing Plans

We can lay out what to do and how to do it for the next 12 months. We look at how to fine-turn your message to connect with where your customers are, today, not 12 months ago when you wrote your brochure. We also look at the methods to deliver your message, both on and offline. And then help you implement, test and revise our recommendations. All our recommendations are customer-driven.

Websites

We know how to conceptualize, design and write your website, drive traffic to your website and what to do to convert visitors into inquiries (a huge important detail many firms overlook!). All at costs that are about half (or less!) what most web-only marketing firms charge. How do we do it so well? We’re marketers, not HTML and design people. How do we do it for less? Our HTML and design people work in Mumbai (www.pigtailpundits.com), give us wonderful service, clean, innovative design and very good prices. 

New Product Introductions and Start-ups

These can be tough sledding, and we have the scars to prove it. If you have no awareness in a marketplace, traditional marketing methods can fall on their face. You have to make noise, get noticed, find back doors, scramble–most of which marketing people haven’t had to do. You need to call us.  We have stories that’ll give you Goosebumps!

Video Testimonials

You’re still doing written testimonials?! The sentence or two or a copy of a letter?  That’s a bit like putting a print ad on TV. Video testimonials can tell a story, communicate the “soft” reasons why people select you and, best of all, ACTUALLY COMMUNICATE the message you’re trying to send (when was the last time you actually read a testimonial?).