I have to thank David Sr., as he’s called at the company he owns with his son, David Jr., for this social media tip.

They manufacture big pumps and mixers for general construction, which, in Arizona, has been an industry on its back (to put it mildly).  I’m their “marketing guy.”

I hadn’t been around for a while, but had been doing small tasks for David Jr. “until things picked up.”

I decided to stop by and say hi on my way back from another appointment.  “Well, looked what walked in the door,” was my greeting from Senior (he’s pushing 80 and can verbally spar with anyone).  He walked over to me, shook my hand, looked me in the eye and said “How are you going to help us if you’re never around?”

Great question and lesson.  This isn’t about Twitter or LinkedIn or Facebook or who does or doesn’t use them.  The lesson for me: social media includes the social medium of face-to-face.