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If you're looking for a
small business marketing
consultant, you've come to the right place. . . |
The
traditional About Us--the
About Us that tells you what we do, but not really why we're
different:
I am a small business marketing
consultant. That's the name of my company and it's our URL.
We work with small business owners
helping them increase sales by attracting new customers and growing
current customer relationships. We help with strategy AND
implementation. We work equally well online and off.
I can be your casual advisor, your
coach or your Virtual Marketing Director. We can create
marketing plans and campaigns, write and design print and electronic
media and create website traffic. More
about services.
Now, what makes
us different. . .When
I was a kid I stuttered. As a result I thought long and hard about
everything I said. It made me acutely aware of how you put words
together.
In college I
walked out of a class the first day like you walk out of the theater
after Star Wars or the Matrix. The class and later my major (and
what ended up driving my career choices): Reasoning, Logic &
Persuasion. I know, it sounds a bit dry or pedantic. It was
neither.
I've been an
enthusiastic student of the process of human persuasion (marketing)
ever since.
IBM, leaving IBM,
an MBA, years in the trenches of small business marketing and 20+
years as a small business marketing consultant. . .and here we are,
you and I.
You searched
for marketing help because you know you need to grow
your business faster than it's growing. You're looking for
help that makes sense. You've
grown through sheer force of personality and energy (mostly
yours) and you're looking for a different way to take the
company to the next level.
If
you're nodding your head right now, you've come to the right
place. But is that a business consultant, marketing
consultant, small business marketing consultant, larger
marketing consulting firm, what? Hopefully, after reading
this page, you'll be closer to answering that question for
yourself.
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Jonathan
Clark talks about Hamilton.
Over the years
I discovered a precious few guiding principles that produce
results regardless of the industry, product or service.
Principles about how to get
attention, how to tell a story and
how you treat people while you're
persuading them.
Spend another
five minutes here. If you agree we've created a different
experience for you, a better one, contact me, let's talk about
how we can do that for you in every aspect of your marketing.
A couple more things I'd like to
add, frankly, more for the search
engines than for you, but you'll find some interesting info too.
Some
realities of finding the right person to help you:
You want help, sales aren't where
you want them to be. As I said above, does that mean you
want a marketing consultant, a small business marketing
consultant, a business consultant, what?
The answer: you need someone
you're comfortable with, someone you believe can solve your
problem, regardless of what kind or marketing or business
consultant they call themselves.
So, what is your problem,
specifically? Yes, sales aren't where you want them to be,
but why? Do you need more new customers? Do you need
to sell more to the customers you attract? Does your
service--the way you handle customers--suck?
Understanding what your problem is
is an important first step in finding the right person to help
you.
Does what they tell you on their
website about what they do synch with what your problem is?
Is their website reasonably clear about what they do? If
not, that might tell you something. . .
Next, talk to the principal
consultant. This won't cost you anything. Then do a
gut check. Ask them what they do before you start sharing
about your situation. What comes out first is normally
their primary area of expertise. Listen. Does it
synch with your problem?
Next, are you comfortable with the
person you're talking to? He or she will become your
"partner." That is, you'll need to put your company's
marketing in their hands, at least for a while. How do you
feel about that?
Next, will you be working with the
person you're talking to? Or does the head honcho sell you
and your future get plopped on some rookie's lap?
Do you want someone local, or are
you looking for "the right person?" We work well with
clients across several time zones, but that may not work for
you. Think about this.
Finding the right marketing
consultant or business consultant is a lot like hiring the right
person. Trust your instincts.
Oh, and one more thing. You
know more about your business than anyone on the outside.
Don't let any consultant make you feel stupid. If someone
does, that's not your person.
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How we can help when times get tough:
Coaching
If you have people inside your company who can
implement, this is a great way to use me. I can guide,
cajole and "plus" your current marketing thinking. If I
can trim a few months and a few mistakes out of the process of
getting you back on track, and I can, you'll be a hero. . .and
so will I! Starting at $650/mo.
Marketing Check-up
Like to get your arms around what to do next to
fix things? This is the quickest (2-3 weeks) and least
expensive ($3,500) way to do that!
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Got a question? Hamilton will
answer--for FREE!
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Email
Hamilton
Let's talk on the phone.
You can discover if I know what I'm talking about, I can find
out if I'm excited about tackling your challenge. |
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Our
Mission 
