Marketing Sandbox

Do you ever do something “different” to become better at what you do?  A bit like taking ballet classes to become a better basketball player? That’s my Wednesday mornings with John Webster.

Read this Wired magazine article on how these scientists are thinking about healing and then think about your marketing (without your brain exploding).

An experiment with green screen.  And part of another experiment to see how fast you can get to page one on Google’s organic ranking by creating a unique term.  Answer: 48 hours.  Google: mindfax  (our little lame mindfax blog has a PR of 3!)  And, uh, we’re working on our production skills. . .

This is the latest effort as we explore how to communicate basic (but important) concepts in ways that cut through:

Behind the scenes, the prep for a Johnny & Hamo show:

Marshal McLuhan quotes on advertising & technology

Advertising is the greatest art form of the 20th century.

“The future masters of technology will have to be light-hearted and intelligent. The machine easily masters the grim and the dumb.”

Ads are the cave art of the twentieth century. Historians and archaeologists will one day discover that the ads of our time are the richest and most faithful reflections that any society ever made of its entire range of activities.

The spoken word was the first technology by which man was able to let go of his environment in order to grasp it in a new way.

A bit of insight into ” The medium is the message,” McLuhan’s most famous and most misunderstood quote:

The medium, or process, of our time – electric technology is reshaping and restructuring patterns of social interdependence and every aspect of our personal life. It is forcing us to reconsider and re-evaluate practically every thought, every action.

The ‘message’ of any medium or technology is the change of scale or pace or pattern that it introduces into human affairs. The railway did not introduce movement or transportation or wheel or road into human society, but it accelerated and enlarged the scale of previous human functions, creating totally new kinds of cities and new kinds of work or leisure. This happened whether the railway functioned in a tropical or a northern environment, and is quite independent of the freight or content of the railway medium. The airplane, on the other hand, by accelerating the rate of transportation, tends to dissolve the railway form of city, politics, and association, quite independently of what the airplane is used for.

Societies have always been shaped more by the nature of the media by which men communicate than by the content of the communication.


Image treatment:
Custom design:
Simple sites
Google earth pro: