Marketing Consultants love “How the ______ will change the world” stories. So my mouth started to water when I spied “How the Kindle will change the world” by Jacob Weisberg in today’s Slate. He loves the new Kindle and wonders if it will kill books. Evidence: Amazon is selling them at a loss to build demand for electronic books; people who own them love them; Amazon now publishes Stephen Kings’ electronic books.
Message to established publishers: uh oh! Message to established publishers that see themselves as publishers that must kill trees to publish books: oh sh*t!
Yes, the book market is changing. I have “read” the past four books I’ve bought on my MP3 player thanks to audible.com. And that’s how I consume books until something better comes along.
I say in the title “. . .Before Our Very Eyes” like another market changing is something unusual. It isn’t. Markets are changing all around us. Including yours.
Here’s the challenge (think frog in the pot of slowly heating water): unless the change happens quickly, we tend not to notice it or be too concerned until it’s too late. Markets are changing all around us. Including yours.
The “Fresh & Easy” grocery chain is changing food retailing. Progressive Insurance has changed auto insurance forever. Cloud computing is changing the way software is delivered. Markets are changing all around us. Including yours.
Did I mention that markets are changing all around us? INCLUDING YOURS? I thought so.
Whoa. . .is that frog I smell boiling?
