Trust Me!

Trust Me!

Trust. Nobody will take action on your website unless they feel it. The bigger the ask (complete the form, send us an email, call) the more trust required. How do you build trust on your site? You can’t say “Trust me!” on your site just like you...
I Hate Marketing

I Hate Marketing

I really do.  I hate most of how marketing’s practiced today. Strange, I’ll admit, coming from a marketing guy, but here’s what I mean: I hate marketing that’s pushy.  The signup form that pops up five seconds after I land on your site. The...
The Problem with Problems

The Problem with Problems

The problem with problems is the solution rarely fits neatly into your world view.  It’s always more than that.  Messier than that.  It leaks out past your perception of acceptable or even possible solutions.  Accountant-think is rarely the best path to a...
Be Curious

Be Curious

Be curious.  That’s my best advice. For the longest time I wasn’t sure why something so simple as curiousity was so powerful, but I had the experience that it was, over and over.  For a very long time I have felt it as the wind in my sails (sales??) and...
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