Software Customer Dev

Software Customer Dev

“We’re down 25% this year. We have no marketing plan and nobody’s focused on marketing.” Until this “bump” in the road, they didn’t need a Customer Development effort.  Their users sold their software for them.  Until that wasn’t enough....
Contractor Lead Gen

Contractor Lead Gen

To be a contractor is to be a big, scary guy who is going to talk to me about things I don’t know anything about. And quote me a price I’m not well-equipped to judge the reasonableness of. This is the “story” contractors are up against before...
Selling Training

Selling Training

Company: Scottsdale Seminars What do you do when the company you wanted to build, the thing you wanted to become, just isn’t selling?  Admit it and pivot!! Which is where this corporate training startup was when they first reached out to me. They were less than a year...