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	<title>Small Business Marketing Consultant</title>
	<link>http://www.smallbusinessmarketingconsultant.com</link>
	<description>small business marketing consultant</description>
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		<title>How to Make Better Promises</title>
		<description><![CDATA[
Promise too much and you risk angering people when you don&#8217;t meet their expectations.  Or they simply won&#8217;t believe your bullshit.  Promise too little and you risk not getting noticed at all.
One of Seth Godin&#8217;s recent posts inspired this one, &#8220;The paradox of promises in the age of word of mouth.&#8221;   He talks about [...]]]></description>
		<link>http://www.smallbusinessmarketingconsultant.com/how-to-make-better-promises.html</link>
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		<title>A Marketing Home Run &#8211; the Old Spice Guy</title>
		<description><![CDATA[The Old Spice guy advertising campaign has all the signs of being a real success, at least to this marketing consultant.  And, lots of good lessons for small business: its message is on-target; its message is simple; it pounds away at the message; it&#8217;s funny/clever/interesting, but not so much that the message gets lost; and [...]]]></description>
		<link>http://www.smallbusinessmarketingconsultant.com/a-marketing-home-run-the-old-spice-guy.html</link>
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		<title>5 Tools That Improve Your Marketing</title>
		<description><![CDATA[
There is a new type of entrepreneur emerging: an owner who is the master of his or her &#8220;domain.&#8221;  That is, someone who can do just about everything you need to do to attract traffic, engage people wherever they may be and convert them into customers.  So, instead of doing things for clients, more and [...]]]></description>
		<link>http://www.smallbusinessmarketingconsultant.com/5-tools-that-improve-your-marketing.html</link>
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		<title>How to create a customer for life</title>
		<description><![CDATA[
Sometimes when things go wrong with a customer our first instinct is to run and hide.  Sure, we&#8217;ll try to make things right, but it&#8217;s a bit like handling a dead fish, we want to just hold our nose and be done with it as soon as possible.
Thankfully, not Headsets Direct, a company that sells [...]]]></description>
		<link>http://www.smallbusinessmarketingconsultant.com/how-to-create-a-customer-for-life.html</link>
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		<title>Keep Shooting!</title>
		<description><![CDATA[
Phoenix Suns basketball coach Alvin Gentry gave his bench players (the second string) some great advice that has paid off.  Good advice, actually, for all of us.  Especially in this economy.
His message:
&#8220;Keep shooting!&#8221; I won&#8217;t take you out of the game because you&#8217;re missing shots.  I will, however, sit you down if you don&#8217;t shoot [...]]]></description>
		<link>http://www.smallbusinessmarketingconsultant.com/keep-shooting.html</link>
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		<title>Bad News for Marketing People</title>
		<description><![CDATA[
Five years ago it was enough to change what you SAY about what you sell.  Change the ad, more hoopla at the trade show, that sort of thing.
The bad news for marketing people (consultants included): we can&#8217;t so easily force people to listen today.  I know, poor us!  We&#8217;re being forced to make actual improvements [...]]]></description>
		<link>http://www.smallbusinessmarketingconsultant.com/bad-news-for-marketing-people.html</link>
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		<title>Another Arrow in Your Marketing Quiver</title>
		<description><![CDATA[As a marketing consultant I&#8217;m always looking for ways to make how I spend probably 60% of my life &#8212; generating website traffic and converting visitors into leads &#8212; a little more effective.  One tool I&#8217;ve used for years is Google&#8217;s Webmaster Tools (WT).  It&#8217;s free (of course).  And, as of a couple weeks ago, [...]]]></description>
		<link>http://www.smallbusinessmarketingconsultant.com/another-arrow-in-your-marketing-quiver.html</link>
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		<title>10,000 Fire Flies</title>
		<description><![CDATA[
On the airplane coming home from a fund raising event I thought about one of my favorite Walt Disney stories.  Couldn&#8217;t get it out of my head.  I&#8217;ll get to why in a moment. . .first, the story. . .
They were weeks away from opening Walt Disney World in Florida and Walt was making one [...]]]></description>
		<link>http://www.smallbusinessmarketingconsultant.com/10000-fire-flies.html</link>
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		<title>Engage!</title>
		<description><![CDATA[No, I&#8217;m not a Trekkie marketing consultant.  And I prefer Captain Kirk to Picard if you must know (old school).  But what better way to help you remember to engage, people that is, and early, than with the help of Jean-Luc:

Okay: Engage.  People.  Early.  In their decision cycle.
Engagement comes two ways:

From how you talk to [...]]]></description>
		<link>http://www.smallbusinessmarketingconsultant.com/engage.html</link>
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	<item>
		<title>-fill in the blank- Changes Everything!</title>
		<description><![CDATA[As a marketing consultant I feel obligated to keep up with how people communicate, the digital realm, cool new stuff, etc.  And I get tired of hearing about the next big thing which will change everything.  Well, now I&#8217;m doing it.
Apple&#8217;s iPad debuted a month or so ago and will go on sale this Sunday.  [...]]]></description>
		<link>http://www.smallbusinessmarketingconsultant.com/changes-everything.html</link>
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