<?xml version="1.0" encoding="UTF-8"?><!-- generator="WordPress/2.9.1" -->
<rss version="0.92">
<channel>
	<title>Small Business Marketing Consultant</title>
	<link>http://www.smallbusinessmarketingconsultant.com</link>
	<description>small business marketing consultant</description>
	<lastBuildDate>Mon, 08 Mar 2010 19:02:56 +0000</lastBuildDate>
	<docs>http://backend.userland.com/rss092</docs>
	<language>en</language>
	
	<item>
		<title>Can Commission Software Increase Sales?</title>
		<description><![CDATA[
Stephen Flaum is co-owner of Flaum Techologies and the author of this post.  He developed CommissionCalc, an innovative sales commission software that automates complex commission plans.  I asked Steve to share his ideas because, as you&#8217;ll see, he has some interesting marketing insights as he reminds us that commission plans ought to motivate [...]]]></description>
		<link>http://www.smallbusinessmarketingconsultant.com/can-commission-software-increase-sales.html</link>
			</item>
	<item>
		<title>Your Product Version 8.0 Doesn&#8217;t Have a Chance if Your Marketing&#8217;s Still 2.0</title>
		<description><![CDATA[
Attention software developers. . .and everybody else.  After all the tough sledding you&#8217;ve done to get the product where it is, your marketing needs to live up to it.  Your Marketing 2.0 does a disservice to your Software 8.0.
The reality: your marketing is indistinguishable from your product or service until the the demo is done.  [...]]]></description>
		<link>http://www.smallbusinessmarketingconsultant.com/your-product-version-8-0-doesnt-have-a-chance-if-your-marketings-still-2-0.html</link>
			</item>
	<item>
		<title>Are You a No-Show or Rock Star on the New Marketing Stage?</title>
		<description><![CDATA[
The main stage &#8212; the space we practice our craft on &#8212; is changing for marketers.  Old: the brochure,  trade show booth, 30-second TV spot, magazine ad or face-to-face sales call.   New: the computer screen.
So how do you become a rock star on the new marketing  stage?
First, show up on the computer screen on a [...]]]></description>
		<link>http://www.smallbusinessmarketingconsultant.com/are-you-a-no-show-or-rock-star-on-the-new-marketing-stage.html</link>
			</item>
	<item>
		<title>Super Bowl Commercials</title>
		<description><![CDATA[How about that, I watched this year&#8217;s Super Bowl like I always do, for the ads, and they threw in a terrific football game as a bonus.   Extra bonus: The Who (Hey, old guys can still rock!!).  The story this year: storytelling.  Or, more specifically, a few great ads found their way into the normal [...]]]></description>
		<link>http://www.smallbusinessmarketingconsultant.com/super-bowl-commercials.html</link>
			</item>
	<item>
		<title>Great New 2010 Strategies: Fail &#8212; Break Your Marketing!</title>
		<description><![CDATA[
I&#8217;ve been thinking a lot lately about failing.  No, I&#8217;m not off my meds or anything like that.
Then I saw a blog post by Seth Godin (big-deal marketing guy) about breaking your marketing to make it better.
And it all started to come together for me. . .
The intersection of failing and breaking stuff may [...]]]></description>
		<link>http://www.smallbusinessmarketingconsultant.com/great-new-2010-strategies-fail-break-your-marketing.html</link>
			</item>
	<item>
		<title>Are You the Master of Your Domain?</title>
		<description><![CDATA[
There&#8217;s a new flavor of entrepreneur emerging from the online/offline tumble we are in: the Master of Her Domain.  Small business owners who can do just about everything themselves to market via their website.  Versus ending up with a static site because changing it through outside vendors is just too slow and costly.  This capability [...]]]></description>
		<link>http://www.smallbusinessmarketingconsultant.com/are-you-the-master-of-your-domain.html</link>
			</item>
	<item>
		<title>Save Me Money and I&#8217;ll Buy from You!</title>
		<description><![CDATA[
Right now, people want to know how what you sell can save them money.  Your marketing message needs to demonstrate this head-on.  Period.
I don&#8217;t mean price.  I mean saving money.  I mean creating value that far exceeds the price of what you sell.
Cisco introduced Telepresence about a year ago: meeting rooms that include HD monitors [...]]]></description>
		<link>http://www.smallbusinessmarketingconsultant.com/save-me-money-and-ill-buy-from-you.html</link>
			</item>
	<item>
		<title>The 7 Deadly Marketing Sins of 2009</title>
		<description><![CDATA[
Our job as marketers is to grow sales.  Regardless of the environment we face.  The choices we make either work or they don&#8217;t.  Two thousand nine has been a challenge for many of us.  Here are seven marketing sins I&#8217;ve seen small business owners commit in their attempts to improve sales in a tough economy.  [...]]]></description>
		<link>http://www.smallbusinessmarketingconsultant.com/the-7-deadly-marketing-sins-of-2009.html</link>
			</item>
	<item>
		<title>A Race to the Bottom</title>
		<description><![CDATA[
Something Seth Godin said in a recent post jumped out at me.  It reminded me of the choices we make as marketers; choices that range from supporting customers to tricking them.
He was helping a friend set up a new computer.  You&#8217;ve been there; all the vendors that paid the computer manufacturer for a shot at [...]]]></description>
		<link>http://www.smallbusinessmarketingconsultant.com/a-race-to-the-bottom.html</link>
			</item>
	<item>
		<title>Good Marketing Beats Clever Marketing Every Time</title>
		<description><![CDATA[
&#8220;It&#8217;s time for a new ad&#8221; the company honcho tells her agency.  &#8220;Great,&#8221; the agency says.  The result more often than not is Miller Lite&#8217;s &#8220;Triple Hops Brewed for a clean taste and aroma!&#8221; campaign.  Wow, finally, a light beer that&#8217;s triple hops brewed; I&#8217;ve been wanting a cleaner taste and aroma.  Screw this post, [...]]]></description>
		<link>http://www.smallbusinessmarketingconsultant.com/good-marketing-beats-clever-marketing-every-time.html</link>
			</item>
</channel>
</rss>
