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	<title>Small Business Marketing Consultant</title>
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		<title>Looking Forward &#8212; Looking Back</title>
		<description><![CDATA[Have you been buried like I have under Top-10 lists of things learned in 2011 or things to remember for 2012?  I&#8217;m a guilty party to the deluge with my last post. Here&#8217;s where this takes me, though: First, sure, it&#8217;s worth the effort to parse through it all to find the good stuff. Second, it occurs [...]]]></description>
		<link>http://www.smallbusinessmarketingconsultant.com/looking-forward-looking-back.html</link>
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		<title>Marketing Lessons Learned in 2011</title>
		<description><![CDATA[I&#8217;ve learned a lot in 2011 about marketing and persuasion.  From every direction &#8212; clients, my work for clients and from everything in between. Looking back, here are the things I&#8217;ve learned that will make what I do in 2012 better- Message, what you say about what you sell, is more important than ever. There&#8217;s always [...]]]></description>
		<link>http://www.smallbusinessmarketingconsultant.com/marketing-lessons-learned-in-2011.html</link>
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		<title>Will This Be a Different Christmas for You?</title>
		<description><![CDATA[We did something with a client this year that&#8217;s worth sharing with you.  Instead of the traditional holiday email card with a meaningful thought we decided to ask their customers to share their favorite Christmas stories; then pick a few and share the stories back out with their customers. We were overwhelmed.  With the number; [...]]]></description>
		<link>http://www.smallbusinessmarketingconsultant.com/will-this-be-a-different-christmas-for-you.html</link>
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		<title>Best New Marketing Idea Ever, Guaranteed and Free</title>
		<description><![CDATA[Let&#8217;s see. . .what else could I have thrown into my headline. . .?  Organic?  Instant download?   This post is about getting people&#8217;s attention. A quick glance through my Twitter or DIGG or StumbleUpon accounts gets my head hurting.  Otherwise reasonable people and competent companies vying for my attention with a crazy arms race of [...]]]></description>
		<link>http://www.smallbusinessmarketingconsultant.com/best-new-marketing-idea-ever-guaranteed-and-free.html</link>
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		<title>Thank You, Steve</title>
		<description><![CDATA[Thank you for your inspiration.  I have paused to ask myself &#8220;What would Steve Jobs do in this situation?&#8221; many times.  Each time it reminded me to push for something great, to challenge the traditional approach. Thank you for illuminating The User Experience.  Before Jobs, the box didn&#8217;t really matter.  A product was the measure [...]]]></description>
		<link>http://www.smallbusinessmarketingconsultant.com/thank-you-steve.html</link>
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		<title>A New Book and Worthwhile Read for You Small Business Marketing Fans</title>
		<description><![CDATA[Eric Ries offers an intriguing. . .or maybe obvious. . .approach to operating a startup I believe translates well into growing ANY business in today&#8217;s economy called The Lean Startup: How Today&#8217;s Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses.  (See his talk at Microsoft Research.)  His book is worth the read. The easy take-away, the important take-away, [...]]]></description>
		<link>http://www.smallbusinessmarketingconsultant.com/a-new-book-and-worthwhile-read-for-you-small-business-marketing-fans.html</link>
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		<title>7 Reasons Storytelling Rocks</title>
		<description><![CDATA[Storytelling is an idea you&#8217;re hearing tied to marketing and business success more and more lately.  The idea I&#8217;ve been talking about for years. In the context of marketing and business success storytelling really does rock.  Here are seven reasons why: 1.  Storytelling is part of our DNA. Before books we told each other stories. [...]]]></description>
		<link>http://www.smallbusinessmarketingconsultant.com/7-reasons-storytelling-rocks.html</link>
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		<title>Small Business Marketing Rules. . .and Your Mother</title>
		<description><![CDATA[&#8220;Now Bill Bill. . .&#8221; my mother used to say.  I always knew what came after that: the rule.  Now Bill Bill, always wash your fruits and vegetables because you never know where they&#8217;ve been. (Hamilton is my middle name,  I&#8217;m a Bill Jr. and was Bill Bill to my Dad&#8217;s Bill). If you have [...]]]></description>
		<link>http://www.smallbusinessmarketingconsultant.com/small-business-marketing-rules-and-your-mother.html</link>
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		<title>The Marketing Plan of the Future. . .140 Characters?</title>
		<description><![CDATA[William Gibson said &#8220;The future is here, it just isn&#8217;t evenly distributed.&#8221;  I agree.  It&#8217;s here.  You just have to look for it.  I saw a piece this morning: branding that changes as people interact with it. More on brands that morph as their customers engage with them. The bigger point: what does this mean [...]]]></description>
		<link>http://www.smallbusinessmarketingconsultant.com/the-marketing-plan-of-the-future-140-characters.html</link>
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		<title>My Marketing Church</title>
		<description><![CDATA[Yesterday was Sunday and I went to church; my marketing church.  Ikea.  If by church you mean a place you go to reflect and be reminded of all the things you aspire to. This sign in the Ikea cafe caught my attention.  Take a moment to read it. How do you communicate your positioning, your [...]]]></description>
		<link>http://www.smallbusinessmarketingconsultant.com/my-marketing-church.html</link>
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