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Free Marketing Articles:

 

 

Creating Brochures that Sell

 

Form needs to follow function, say everything twice, talk in terms of what's important to your customers, not what you think is important to your customers. . .

 

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7 Reasons Why Most Marketing Fails

 

Your message and methods may have worn out, a lack of consistency, no testing, not contacting enough prospects often enough. . .

 

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Marketing Fees

We specialize in marketing for small business.  That drives how I built my firm and how we charge.  We custom quote every project, but here's a range to give you an idea where we fit in the marketing firm food chain:

Advice $250 per hour
Marketing Guide/Coach $650-$2,500 per mo
Marketing Check-Up $3, 500
OneHour $750
Message Refresh $7, 500
2-Page sales letter $3,250
Small brochure, write/design $1,800 to $2,800
Marketing plan $8,500 to $12,000
Marketing plan-lite $4,500 to $6,000
Full-page adv, traditional, write/design $2,500 to $4,000
Full-page adv, direct response, write/design $6,000 to $11,000
Custom website, write/design/build $8,000 to $13,000
Website from template, write/find images/post $3,500 to $6,000
   

See the video below for more explanation. . .

Put another way, we're about a "6-7" on a scale of 1 to 10 (for fees you're likely to see in the West). 

   

54 seconds on what motivates me. . .

Hourly advice  If you want to grow your business faster than it's growing now, why wouldn't you spend an hour every month or so with me on the phone.  Move faster.  Avoid mistakes.  It's a no-brainer!  I'm $250 an hour for advice.  If you aren't getting a 10X return on the time we spend, for goodness sake stop!

Marketing Guide  Using me as your marketing guide or coach is an inexpensive way I can help you move your marketing forward.  It is consulting in its purest sense: I’m guiding and giving advice, you or your people are doing the work.  It’s designed to answer questions, brainstorm ideas, help you avoid mistakes, keep you on track and moving forward and, bottom line, increase your sales faster than you could alone.  We meet once a month at a prescheduled day and time for about an hour, you initiate the telephone call.  We talk about whatever you want.  Calls generally end with tasks outlined and assigned—things for you to accomplish before our next meeting.  In between meetings you may email me for follow-up questions and advice as often as you wish.   More      

Hear from a client

Marketing Check-Up  A Marketing Check-Up is a three-week process designed to uncover what about your marketing is working, what's not, and what changes to make, all based on customer-driven information and recommendations.  Answers, quickly, based on your customers' perspective.  Powerful stuff.   More.

Message Refresh  When you connect with your story--that message nobody else can deliver but you--everything changes.  I have an entire website that talks about it.  My story.

Direct response marketing (mail, print, electronic)  Too few people who do what I do have experience in direct response (marketing where you actually ask people to take action; pick up the phone, place an order, request more information).  Far fewer have anything close to our experience.  If the people you're talking to about your marketing are talking about branding and not about generating leads, run, do not walk, to the nearest phone and call me: 480-948-0029.

Advertising  Currently we have clients with ads in local magazines and newspapers, national trade magazines, radio, TV and online ads.  We can concept, design, write and place your advertising for you.

Marketing Plans  We can lay out what to do and how to do it for the next 12 months.  We look at how to fine turn your message to connect with where your customers are, today, not 12 months ago when you wrote your brochure.  We also look at the methods to deliver your message, both on and offline.  And then help you implement, test and revise our recommendations.  All our recommendations are customer-driven. 

Websites  We know how to concept, design and write your website, drive traffic to your website and what to do to convert visitors into inquiries (a small but important detail many firms overlook!).  All at costs that are about half (or less!) what most web-only marketing firms charge.  How do we do it so well?  We're marketers, not HTML and design people.  How do we do it for less?  Our HTML and design people work in Mumbai (www.pigtailpundits.com), give us wonderful service, clean, innovative design and very good prices.  Examples.

New product introductions and start-ups  These can be tough sledding, and we have the scars to prove it.  If you have no awareness in a marketplace, traditional marketing methods can fall on their face.  You have to make noise, get noticed, find back doors, scramble--most of which most marketing people haven't had to do.  You need to call us: 480-948-0029, we have stories that'll give you Goosebumps!

Video testimonials  You're still doing written testimonials?!  The sentence or two or a copy of a letter?  That's sooooooooo 80s!  Like putting a print ad on TV.  Video testimonials can tell a story, communicate the "soft" reasons why people select you and, best of all, ACTUALLY COMMUNICATE the message you're trying to send (when was the last time you actually read a testimonial?).  Examples.

 

 


 

     
     
     
 
 
 

How we can help when times get tough:

 

Coaching

If you have people inside your company who can implement, this is a great way to use me.  I can guide, cajole and "plus" your current marketing thinking.  If I can trim a few months and a few mistakes out of the process of getting you back on track, and I can, you'll be a hero. . .and so will I!  Starting at $650/mo.

 

 

Marketing Check-up

Like to get your arms around what to do next to fix things?  This is the quickest (2-3 weeks) and least expensive ($3,500) way to do that!


 

 

 

 

 

 


 
     
     
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