How to Be a Marketing Consultant
I put this page up after watching more and more people come to the site on search queries that tell me they are a marketing consultant early in their career or thinking about becoming one.
If this describes you, welcome. I’m happy to help. You should know a few things, though. . .
First, I’m a full-time marketing consultant. I love being a marketing consultant and the fun, challenge, money and satisfaction that come with it. Although I’m happy to work with you, I am not one of those guys who makes a living teaching people how to be a consultant (who stopped consulting years ago). So, whether you hire me or not won’t affect my lifestyle.
How I teach you is up to you. Hire me for an hour ($250) and ask me anything. If that goes well, hire me for another hour. Or if you’re serious, give me about three months and we can actually do it together (that’s a good estimate of what it has been taking). That is, we can get you to your first client or two using the prospecting methods I use. You’ll pay me about $1,500 per month and invest another $2,000 per month executing. After that, my expense goes away and you can turn up or turn down your investment in prospecting based on how busy you are.
If you’re interested, email me.
Second, if you are going to make this a business it will be because you are successful attracting prospective clients and converting them into clients. Yes, there are challenges around doing the work, but doing the work is the easy part. I struggled for a decade with prospecting. I. Tried. Everything. Speaking, writing, networking, advertising, volunteering, mailing. I had a nifty logo, beautiful letterhead and eventually, a great office. I hated networking functions, maybe because I was horrible at it. I had a pretty good network of referral sources, but it wasn’t enough to make a business out of what I was doing. And I’m a pretty good public speaker — I even taught seminars at a local college — but the only clients that came from my talks were tiny companies that couldn’t afford much help. I wrote thirty-nine articles that generated two clients. That still stings when I say it.
It wasn’t until I figured out the two prospecting methods that actually work that I made this a business. And I’m happy to show you exactly how I prospect.
Lastly, some of you ask why I’m helping my “competitors” and wonder if I’ll hold back the really good stuff. No, I don’t hold back the good stuff and, with all the small businesses around the world needing what you and I do, there’s enough business out there for both of us — and a thousand more just like us.
If what I’m saying doesn’t feel right for you, keep looking for that thing or person that does. Being a marketing consultant is a great gig. I feel privileged to have found something 30+ years ago that gives me the freedom, money and satisfaction marketing consulting gives me. I wish the same for you.
Hamilton
