How to Be a Marketing Consultant
How to become a better marketing consultant:
Being good at marketing isn’t enough to make money being a marketing consultant. You need to attract clients. Referrals are a great way to start, but they’re rarely enough to make a business out of it.
Buy an hour of my time ($250) and ask me how I do it. Or ask me anything. Or hire my marketing consultant ($500 an hour: Ian Lurie). And yes, I have a marketing consultant! I’d be a fool not to.
I also have a free version of hiring me. Fridays at 10 AM PDT – 1 PM EDT I hold open office hours for marketing consultants. One-half hour, actually, when I am available via a net meeting. Tune in and ask away. The only difference, the hour isn’t all yours and others will be listening. Paste this link into your calendar:
http://connectpro52042580.acrobat.com/consultantsupport/
If you want to to start your own practice or become a better marketing consultant, good for you.
People pay me to do what I love doing and I get to choose who I work with.
In the beginning I bought the books, networked, gave talks, wrote articles and attended trade shows. I had a nifty logo, beautiful letterhead and eventually, a great office. I hated networking functions, maybe because I was horrible at it. I had a pretty good network of referral sources, but it wasn’t enough to make a business out of what I was doing. And I’m a pretty good public speaker — I even taught seminars at a local college — but the only clients that came from my talks were tiny companies that couldn’t afford much help. I wrote thirty-nine articles and generated two clients. That still stings when I say it.
The truth is I treaded water for a loooooong time. I looked the part, people were impressed that I was a marketing consultant, I was doing great work, but I wasn’t putting money in the bank. Until I learned how to attract the right type of client.
So, where are you? What does your gut tell you right now? Feels good: email me. Don’t know: keep looking or drop in on my free version. The only failure is in stopping.
