About  Services   Fees  OneHour   Coaching   Contact  
 
 

Free Small Business Marketing Articles:

 

 

Creating Brochures that Sell

 

Form needs to follow function, say everything twice, talk in terms of what's important to your customers, not what you think is important to your customers. . .

 

The entire article


 

7 Reasons Why Most Marketing Fails

 

Your message and methods may have worn out, a lack of consistency, no testing, not contacting enough prospects often enough. . .

 

The entire article

 

 

 

 

All Articles

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 
 

 

 
     
  All articles on this site are copyright Hamilton Wallace, 2000.  Write your own stuff, or give me credit. . .  



My name is Hamilton Wallace.  I am a small business marketing consultant.  We create marketing campaigns, marketing plans and give marketing advice to small business owners.  Increasing sales today requires different marketing (better marketing!) than it did 18 months ago.  The marketing consulting we provide is good medicine, during good times AND when times get tough.

Jonathan Clark talks about Hamilton       PBS radio interview

 

The 3 most important things I've learned in the past 25+ years in under five minutes.

 

 

 

 

 

 

 

 

 

 

Marketing when times get tough. . .

Marketing during tough times demands change.  Sometimes big, more times not. 

 

3 ways to improve your marketing when times get tough.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Your small business marketing coach

What's your biggest small business marketing challenge and how close are you to solving it?!  If you're not happy with your answer, I offer two solutions:

 

Ongoing marketing coaching

 

The PowerHour

 

 

If sales are flat, you can bet your message is part of the reason why. . .

If your message isn't relevant to what's happening with your customers right now, everything else can be right and you'll still shoot blanks. Customers are a moving target.    

 

What message are they getting--and do they really care?

 
 

Storytelling is in our DNA.  Is it part of your marketing strategy?

Storytelling has been at the core of how we communicate for 1000s of years.  The TV, book, internet, etc., have replaced the campfire as the device we all gather around for our stories.  So, remind me again why there isn't more storytelling in most marketing?!

 

Well. . .let me tell you a story that explains why. . .

 

 

 

 

 

       
       
           

How we can help when times get tough:

 

Coaching

If you have people inside your company who can implement, this is a great way to use me.  I can guide, cajole and "plus" your current marketing thinking.  If I can trim a few months and a few mistakes out of the process of getting you back on track, and I can, you'll be a hero.  And so will I. 

Starting at $650/mo.


 

Marketing Check-up

Like to get your arms around what to do next to fix things?  This is the quickest (2-3 weeks) and least expensive ($3,500) way to do that!


More services

 
 
 
 
 

Visit a few of our clients' sites:

RedoYourPool.com (or just Google pool remodeling!)

BusinessWritingSolutions

MirageGreensoftheValley 

 
     
why we're different what we believe our methodology our mission