Early in my career I discovered a natural curiosity for how businesses work and how to improve them.  My first clue: when my casual observations at coffee or lunch with the same people I had just sold a ton of expensive IBM equipment to proved more valuable than all that equipment.  Hmm. . .I thought, that's weird!

So I quit, got my MBA and declared myself a marketing consultant.  Over the years I discovered a precious few guiding principles that produce results regardless of the industry, product or service.  Principles about how to tell a story, how to get attention and how you treat the people you want to persuade while you're' persuading then.

Today, our typical client does $5 million in sales.  We work in a wide range of industries, provide a variety of services at a reasonable fee.

Many owners want to know what to expect, in terms of a sales increase, before we start.  Which, by the way, is a very reasonable question.  They're sometimes surprised when I tell them I don't know.  But I'm supposed to know, right? 

Well, the honest answer (the ONLY honest answer) is: I don't know.

I do, however, have absolute confidence in our process.  By talking to your target customers, talking to your customer contact people, developing a variety of ideas and testing and refining those ideas, we can grow your sales.  How fast?  By how much?  I don't know.  I will tell you, though, we go into every engagement with the mindset of doubling your sales.  I have absolutely no interest in growing your sales 20%.

If you feel your product is better than the marketing that supports it, we need to talk.  Email Hamilton.

When was the last time your marketing had a Check-Up?