Computing Information Services

Enterprise Software
Phoenix, AZ

Company – CIS, Phoenix, AZ

Product: Enterprise software system for publishers

Situation: Owner wanted to grow faster than his referrals were taking him.

Solution: We created and assisted in the implementation of  the first formal, disciplined marketing effort the company had in its 17 history.  We refined their message and designed a prospecting system that targeted ALL five potential decision-makers inside publishers.  Software sales increased by 65% as a result.