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Jonathan
Clark, the hands-down best business writing training resource
working today, talks about Hamilton. 3 minutes.
I'm a marketing consultant. For 20+ years I've helped
small business owners grow their businesses. We offer a variety of
services, so rest assured we can create a relationship that
meets your need, speed and
budget requirements.
Because
we're generalists, we've likely either worked with a
company
like yours or marketed another product to your same target
market.
We can move
as fast or slow as you wish, taking as large or small a role as
makes sense for your situation. You have your foot on the
gas.
Places you might
want to go first:
Services
Fees
Clients
Hamilton Wallace on how we work with
small
business owners - 84 seconds
Email
Hamilton
A couple more things I'd like to
add. . .
Some
realities of finding the right person to help you:
Sales aren't where
you want them to be. As I said above, does that mean you
want a marketing consultant, a small business marketing
consultant, a business consultant, what?
The answer: you need someone
you're comfortable with, someone you believe can solve your
problem, regardless of what kind or marketing or business
consultant they call themselves.
So, what is your problem,
specifically? Yes, sales aren't where you want them to be,
but why? Do you need more new customers? Do you need
to sell more to the customers you attract? Does your
service--the way you handle customers--suck?
Understanding what your problem is
is an important first step in finding the right person to help
you.
Does what they tell you on their
website about what they do synch with what your problem is?
Is their website reasonably clear about what they do? If
not, that might tell you something. . .
Next, talk to the principal
consultant. This won't cost you anything. Then do a
gut check. Ask them what they do before you start sharing
about your situation. What comes out first is normally
their primary area of expertise. Listen. Does it
synch with your problem?
Next, are you comfortable with the
person you're talking to? He or she will become your
"partner." That is, you'll need to put your company's
marketing in their hands, at least for a while. How do you
feel about that?
Next, will you be working with the
person you're talking to? Or does the head honcho sell you
and your future get plopped on some rookie's lap?
Do you want someone local, or are
you looking for "the right person?" We work well with
clients across several time zones, but that may not work for
you. Think about this.
Finding the right marketing
consultant or business consultant is a lot like hiring the right
person. Trust your instincts.
Oh, and one more thing. You
know more about your business than anyone on the outside.
Don't let any consultant make you feel stupid. If someone
does, that's not your person.
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