Come to the edge, he said.
But wait, they said.
Come to the edge, he said.
They came.
He pushed them. . .and they flew.

Guillaume Apollinaire, 1761

I often come back to these words when a client invites us into his or her company. Impacting sales isn’t necessarily difficult or complex. But it often takes you to the edge of something new, which, just as often, can create resistance.

Clients rely on us to be a gentle push. And to be there to make sure they fly.

What do you think? Is now the right time?  Email me.