You remember the “Just Do It” Nike campaign.  Their basic message was just start.  Exercising, running, whatever.  Just start.  Just do it.

I would add. . .just start: a search marketing campaign; an effort to push your website conversion rate up; a customer listening campaign.  Just start.

I would also add Just Iterate.  Put it out there, measure, change, measure, change.

The internet is the perfect platform to do just that. . .or Just Do It.

Change your home page, change the color of the button, make the button bigger, add a video, change the video, change the price. . .change it, measure and change it again.