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Small Business
Marketing Consultant

My name is Hamilton Wallace and I have been a Small Business Marketing Consultant since 1980. Two things from my experience drive my approach to growing sales. First, the path to sales growth is different for each client. And second, although human communication strategies always change, human nature does not. I have developed and proven a straightforward, flexible approach to solving your small business marketing challenges that identifies issues and starts us implementing solutions as soon as possible.

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12 Ways to Improve Your Marketing, Attract More Customers + Increase Sales

Because 12-12-12 doesn’t happen very often, here goes, 12 ways to improve your marketing by attracting more new customers and increasing sales. 1. Ask Your Customers How can you improve customer service?  How can you sell more to current customers?  What additional services or products make sense to add?  What weaknesses should you commit to [...]

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Improve Your Marketing: Ask Your Customers

I’ve learned a lot as a marketing consultant; I’ve been at this a loooooong time.  One of the most important things I’ve learned: ask your customers and virtually any decision you make will be a better one. Let the people who will or won’t ultimately buy what you want to sell inform what you say [...]

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Thumbnail image for Plan A Little, Test A Lot

Plan A Little, Test A Lot

Google doesn’t have a lot of planning meetings.  Or at least the ones they have don’t last long. They evaluate a new plan or strategy quickly, instead of slowly and methodically.  If they feel it has merit, they test.  A lot.  They test their way to the right strategy.  So should you. Sure, this flies [...]

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What Does Your Marketing Say About You?

One of the biggest mistakes small businesses make with their marketing is trying to say too much. It’s death by a thousand cuts (sorry). The business starts out with a simple, accurate, authentic message: superior engineering, for example.  (The knife on the right.) Then as the company and its competition grow, the message grows: superior [...]

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Thumbnail image for Surprise! The internet made you a commodity — and what to do about it.

Surprise! The internet made you a commodity — and what to do about it.

Nobody likes to be called a commodity.  To quote my best first grade pal, Dougy, “I know you are but what am I?!” Yes, the truth is both of us, you and I, are commodities, and we have the internet to blame.   To be precise, we have online search to blame.   And search is [...]

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