On the airplane coming home from a fund raising event I thought about one of my favorite Walt Disney stories. Couldn’t get it out of my head. I’ll get to why in a moment. . .first, the story. . .
They were weeks away from opening Walt Disney World in Florida and Walt was making one [...]
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No, I’m not a Trekkie marketing consultant. And I prefer Captain Kirk to Picard if you must know (old school). But what better way to help you remember to engage, people that is, and early, than with the help of Jean-Luc:
Okay: Engage. People. Early. In their decision cycle.
Engagement comes two ways:
From how you talk to [...]
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