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Small Business
Marketing Consultant

My name is Hamilton Wallace and I am a Small Business Marketing Consultant. But you guessed as much from my URL. You are here because you have a need and I know something about getting my message in front of people looking for marketing help. Can we work together? Of course. Should we? I look for companies with great products or services, but whose marketing does not live up to what it supports. What about you -- what are you looking for in a marketing consultant?

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A New Book and Worthwhile Read for You Small Business Marketing Fans

Eric Ries offers an intriguing. . .or maybe obvious. . .approach to operating a startup I believe translates well into growing ANY business in today’s economy called The Lean Startup: How Today’s Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses.  (See his talk at Microsoft Research.)  His book is worth the read. The easy take-away, the important take-away, [...]

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7 Reasons Storytelling Rocks

Storytelling is an idea you’re hearing tied to marketing and business success more and more lately.  The idea I’ve been talking about for years. In the context of marketing and business success storytelling really does rock.  Here are seven reasons why: 1.  Storytelling is part of our DNA. Before books we told each other stories. [...]

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Small Business Marketing Rules. . .and Your Mother

“Now Bill Bill. . .” my mother used to say.  I always knew what came after that: the rule.  Now Bill Bill, always wash your fruits and vegetables because you never know where they’ve been. (Hamilton is my middle name,  I’m a Bill Jr. and was Bill Bill to my Dad’s Bill). If you have [...]

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The Marketing Plan of the Future. . .140 Characters?

William Gibson said “The future is here, it just isn’t evenly distributed.”  I agree.  It’s here.  You just have to look for it.  I saw a piece this morning: branding that changes as people interact with it. More on brands that morph as their customers engage with them. The bigger point: what does this mean [...]

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My Marketing Church

Yesterday was Sunday and I went to church; my marketing church.  Ikea.  If by church you mean a place you go to reflect and be reminded of all the things you aspire to. This sign in the Ikea cafe caught my attention.  Take a moment to read it. How do you communicate your positioning, your [...]

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