Call Us: 480-948-0029

Small Business
Marketing Consultant

I have been a small business marketing consultant for 29 years. Are you an owner wanting to take the next step? I can help. How: fresh marketing ideas (your customers help create!), a sharpened message AND better, more consistent implementation. Watch the video, then. . .

Learn how I can help

Marketing Quandary -- people change, but human nature doesn´t.

More on human nature

Are You the Master of Your Domain?

Thumbnail image for Are You the Master of Your Domain?

There’s a new flavor of entrepreneur emerging from the online/offline tumble we are in: the Master of Her Domain.  Small business owners who can do just about everything themselves to market via their website.  Versus ending up with a static site because changing it through outside vendors is just too slow and costly.  This capability [...]

Read the full article →

Save Me Money and I’ll Buy from You!

Thumbnail image for Save Me Money and I’ll Buy from You!

Right now, people want to know how what you sell can save them money.  Your marketing message needs to demonstrate this head-on.  Period.
I don’t mean price.  I mean saving money.  I mean creating value that far exceeds the price of what you sell.
Cisco introduced Telepresence about a year ago: meeting rooms that include HD monitors [...]

Read the full article →

The 7 Deadly Marketing Sins of 2009

Thumbnail image for The 7 Deadly Marketing Sins of 2009

Our job as marketers is to grow sales.  Regardless of the environment we face.  The choices we make either work or they don’t.  Two thousand nine has been a challenge for many of us.  Here are seven marketing sins I’ve seen small business owners commit in their attempts to improve sales in a tough economy.  [...]

Read the full article →

A Race to the Bottom

Thumbnail image for A Race to the Bottom

Something Seth Godin said in a recent post jumped out at me.  It reminded me of the choices we make as marketers; choices that range from supporting customers to tricking them.
He was helping a friend set up a new computer.  You’ve been there; all the vendors that paid the computer manufacturer for a shot at [...]

Read the full article →

Good Marketing Beats Clever Marketing Every Time

Thumbnail image for Good Marketing Beats Clever Marketing Every Time

“It’s time for a new ad” the company honcho tells her agency.  “Great,” the agency says.  The result more often than not is Miller Lite’s “Triple Hops Brewed for a clean taste and aroma!” campaign.  Wow, finally, a light beer that’s triple hops brewed; I’ve been wanting a cleaner taste and aroma.  Screw this post, [...]

Read the full article →

← Previous Entries

Next Entries →