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Small Business
Marketing Consultant

My name is Hamilton Wallace and I am a small business marketing consultant. Now is the time to get smarter about what your customers want, or about finding the people who actually are buying right now. Now is the time to be aggressive, without putting yourself at risk. Do it with me, with someone else or do it yourself. But do it. And do it now!

Thumbnail image for Bad News for Marketing People

Bad News for Marketing People

Five years ago it was enough to change what you SAY about what you sell.  Change the ad, more hoopla at the trade show, that sort of thing.
The bad news for marketing people (consultants included): we can’t so easily force people to listen today.  I know, poor us!  We’re being forced to make actual improvements [...]

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Another Arrow in Your Marketing Quiver

As a marketing consultant I’m always looking for ways to make how I spend probably 60% of my life — generating website traffic and converting visitors into leads — a little more effective.  One tool I’ve used for years is Google’s Webmaster Tools (WT).  It’s free (of course).  And, as of a couple weeks ago, [...]

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10,000 Fire Flies

On the airplane coming home from a fund raising event I thought about one of my favorite Walt Disney stories.  Couldn’t get it out of my head.  I’ll get to why in a moment. . .first, the story. . .
They were weeks away from opening Walt Disney World in Florida and Walt was making one [...]

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Engage!

No, I’m not a Trekkie marketing consultant.  And I prefer Captain Kirk to Picard if you must know (old school).  But what better way to help you remember to engage, people that is, and early, than with the help of Jean-Luc:

Okay: Engage.  People.  Early.  In their decision cycle.
Engagement comes two ways:

From how you talk to [...]

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-fill in the blank- Changes Everything!

As a marketing consultant I feel obligated to keep up with how people communicate, the digital realm, cool new stuff, etc.  And I get tired of hearing about the next big thing which will change everything.  Well, now I’m doing it.
Apple’s iPad debuted a month or so ago and will go on sale this Sunday.  [...]

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