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So, here it is Labor Day weekend. You are worried about your marketing and looking for a marketing consultant when you could be relaxing? And you are frustrated -- I have to take ANOTHER risk (finding the right consultant) to get my marketing moving again?! When you SHOULD be relaxing. Here are some questions to ponder over the weekend to help you relax. We can talk Tuesday.

Starting to relax already

Another Arrow in Your Marketing Quiver

As a marketing consultant I’m always looking for ways to make how I spend probably 60% of my life — generating website traffic and converting visitors into leads — a little more effective.  One tool I’ve used for years is Google’s Webmaster Tools (WT).  It’s free (of course).  And, as of a couple weeks ago, [...]

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10,000 Fire Flies

On the airplane coming home from a fund raising event I thought about one of my favorite Walt Disney stories.  Couldn’t get it out of my head.  I’ll get to why in a moment. . .first, the story. . .
They were weeks away from opening Walt Disney World in Florida and Walt was making one [...]

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Engage!

No, I’m not a Trekkie marketing consultant.  And I prefer Captain Kirk to Picard if you must know (old school).  But what better way to help you remember to engage, people that is, and early, than with the help of Jean-Luc:

Okay: Engage.  People.  Early.  In their decision cycle.
Engagement comes two ways:

From how you talk to [...]

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-fill in the blank- Changes Everything!

As a marketing consultant I feel obligated to keep up with how people communicate, the digital realm, cool new stuff, etc.  And I get tired of hearing about the next big thing which will change everything.  Well, now I’m doing it.
Apple’s iPad debuted a month or so ago and will go on sale this Sunday.  [...]

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The Path to Better Marketing

I can’t tell you exactly what to do to improve your marketing without knowing the specifics of your situation.  But I can describe the fundamental stepping stones of the path to better marketing.  This list and related advice is the product of what I’ve seen hold business owners back and what we’ve learned as a [...]

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