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Small Business
Marketing Consultant

My name is Hamilton Wallace and I am a Small Business Marketing Consultant. But you guessed as much from my URL. You are here because you have a need and I know something about getting my message in front of people looking for marketing help. Can we work together? Of course. Should we? I look for companies with great products or services, but whose marketing does not live up to what it supports. What about you -- what are you looking for in a marketing consultant?

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The 70s Revisited — Turning Points

I had a wonderful moment of reflection on a recent Friday evening.  I went to a Jethro Tull concert celebrating their 40th Anniversary of Aqualung, an album they made in 1971.  Almost 40 years to the month after I went to a Jethro Tull concert to hear their new album, Aqualung. If you’re under 50 you’ll [...]

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What Google Plus Teaches About Small Business Marketing Success

I’ve been playing with Google Plus for a week or so and have taken to it quickly.  I use Twitter, Facebook, LinkedIn and FriendFeed.  Sort of.  I’m there because I need to understand them for my business and my clients’ businesses.  But must admit to not feeling “at home” anywhere. So, why has G+ engaged [...]

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Is Your Small Business Marketing More of a Vending Machine or Banquet?

Walk up to a vending machine and you don’t get a particularly engaging experience.   Walk into a banquet and just the opposite is true. Most banquets are memorable.  You don’t remember a vending machine.  A banquet is interesting, a vending machine is boring. Where does your small business marketing fall in the vending machine [...]

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My take in USA Today on the AmEx/Facebook deal

I was interviewed for a USA Today article about a promotion by American Express and Facebook.  Basically, for every few thousand dollars you charge on your AmEx card you receive $50 worth of ads on Facebook.  The promo is designed to give small business owners another reason to use their AmEx cards. Fair enough.  There’s [...]

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Nike Had It Right

You remember the “Just Do It” Nike campaign.  Their basic message was just start.  Exercising, running, whatever.  Just start.  Just do it. I would add. . .just start: a search marketing campaign; an effort to push your website conversion rate up; a customer listening campaign.  Just start. I would also add Just Iterate.  Put it out [...]

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