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Small Business
Marketing Consultant

My name is Hamilton Wallace and I am a Small Business Marketing Consultant. But you guessed as much from my URL. You are here because you have a need and I know something about getting my message in front of people looking for marketing help. Can we work together? Of course. Should we? I look for companies with great products or services, but whose marketing does not live up to what it supports. What about you -- what are you looking for in a marketing consultant?

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A Brief Lesson on Advertising

          Driving home from errands this Saturday morning I passed these two garage sale signs.  Within about 30 seconds of each other.  I was struck with how different they are.  The white one: clear, readable, “professional.”  But  a bit sterile, isn’t it?  The blue one: a bit harder to read, maybe; [...]

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How to Listen to Your Market Using Google Adwords

“Oh, we tried Google Adwords, spent a lot of money, saw no results and stopped the campaign.  Adwords doesn’t work.”  I hear this almost every week.  Silence (no leads or sales) from an Adwords campaign should tell you something isn’t working; and that something isn’t Adwords.  An Adwords campaign is your ear to the ground.  Silence? [...]

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Now is More Important Than It’s Ever Been

I was struck by a post by Thomas Baekdal, one of the very smart guys I follow (and you should too).  His point is publishers and media companies should get past the limitation of prime time or a publishing schedule.  That is, allowing access to media on their schedule.  As opposed to, well, now.  He [...]

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Welcome the first of a new kind of commercial

Intel does a wonderful job of demonstrating the next kind of commercial.  Commercials that feature you. Outstanding marketing. http://www.intel.com/museumofme/r/index.htm  

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The Yoeman’s Road to Fame and Fortune

If you’re in business for yourself one of the things motivating you is the desire to . . .however you would describe it . . .crush it, hit it out of the park, strike gold.  Otherwise hit upon something that makes you more money than you imagined and even a little famous. It seems to [...]

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