Marketing Services
Business owners call me when they want more certainty around what to do next. I help them figure that out, AND help them implement.
Clients can hire us a variety of ways (see links at top of right-hand column). In this economy, however, they usually start here:
Virtual Director of Marketing — When you want someone by your side, weekly, to take the idea burden off your shoulders. Do more, faster, with fewer mistakes. At $950 per month, it’s the best bargain going. Details
Search Engine Marketing — Some call it PPC (pay-per-click), Adwords or sponsored search. Regardless, if your website isn’t your #1 lead source, we need to talk. I’m uniquely qualified to make SEM work for you: I generate traffic AND focus on converting visitors into leads once they land on your site (most only offer the former); and I offer the unusual combination of technical expertise (Google Adwords Professional) and 25+ years of direct response marketing experience (most only offer the former). Details
Clients Speak Out
“Hiring Hamilton helped us finally project the feeling of what it is like to do business with us.”
Vance Boucher, CFP, CLU, AIF investorvip.com
“Our Adwords campaign has become our primary source for leads.”
Dustin Carreon Freelance Electronics
Vance and Dustin talk about Hamilton-
“Just hire Hamilton and do what he says. When things stop working, fire him. We hired him in 2000 and are still using him.”
Chris Jones redoyourpool.com
Chris Jones & Hamilton talk about working together-
“Hiring Hamilton Wallace was the best business decision I’ve made for my young company.”
Jonathan Clark businesswritingsolutions.com
Jonathan talks about Hamilton-
Why We’re Different:
We specialize in working with small business owners. This means we think more broadly–more ideas, smaller tests.
When you hire us you get me. My job isn’t to manage a consulting firm, it’s to grow your sales.
I’ll talk to your customers to inform our ideas. How someone can ask you to accept their ideas about improving your marketing without doing this suggests they’re more interested in their fee than your success.
Message trumps everything. An updated brochure, website or mailer without an updated message that reflects what your customers are concerned about (today, not 18 months when you launched your new site!) are a waste of money. It’s the message, stupid. It really is!
We’re also big on implementation. Consistency and the capacity to assess and refine marketing efforts is tough in a small business. We understand this and it’s one of the things we bring to every client relationship.
