Marketing Services
Clients hire us a variety of ways, the most common of which I describe for you on this page. But know this, I don’t have an investment in how we work together. If we like and are comfortable with each other, if I believe I can make an impact, we can find a path forward that works for both of us.
Many owners I talk to came here looking for answers — a reasonable voice — someone to trust — a solution that makes sense and is affordable.
Like Roger and Chris, co-owners of a contracting business (see CDC video at right). They didn’t know what to do, but they knew they needed to do something to grow sales. I did a marketing assessment and implemented my recommendations. Their goal was to keep two crews busy. Now they have five crews.
Or like Cliff, the COO of a software developer and a coder. The company had lost 20% of its online software business. I’ve been their Virtual Director of Marketing for eight months and I took over their search marketing six months ago. We raised their price, added a new product and are launching in two new sales channels. Currently sales are up 25% and their cost per sale is one-fifth what it was when I took over.
Or like James (see video at right) who launched his software consulting business and was struggling to attract and close enough business. I created a search marketing / on-site conversion campaign for him. I worked both for three months, training James along the way. After three months of my managing the campaign and another three of him going it alone he paused campaign because he had too much business.
What is your marketing challenge? How can we work together?
“We need our website to start producing, but I’m not sure how to get that done.”
I hear this a lot. Because online search is a bigger and bigger part of how people educate themselves about and find companies like yours. And because you are inundated by companies promising they can do amazing things with your website.
No amazing promises here, but I am uniquely qualified to help your website succeed because I am a direct marketer first, AND I have my digital chops. Online marketing is direct marketing. It doesn’t matter how technical you are, if you don’t know direct marketing you can’t improve a website’s performance. Consider using me to do a Website Assessment and Simplification for you. Two weeks, $1,750 and I optimize your site around the actions you want people to take. I interview you and look at your analytics and any session recording tools you use. I present all content and formatting change recommendations in writing and in a net meeting with you. Your web developer can execute the changes, or we can recommend reliable, well-priced developers who can.
Also consider using me to create and manage a Search Marketing Campaign. Three months, $1,250 per month (plus click-through charges) and I bring traffic to your website and grow the number of visitors who take the actions (conversions) you want them to take (make a purchase, complete a form, call). This is a once-a-week process in which I manage both the search and conversion campaigns.
This is a unique service in two ways:
I do both the traffic generation AND the onsite conversion optimization.
I train you in the process. I share my screen with you during each management session and teach you as I manage the campaigns. At the end of three months you’ll be able to manage the campaigns.
“I know what I want to do; I’m looking for some expertise to get it done right.”
Consider hiring me on an hourly basis. Buy a block of my time and use me how and when you need to: advice; brainstorming; priorities; copy-writing; project management. A two-hour retainer costs $500. A 10-hour retainer costs $1,750.
“I know we need to do something to grow sales, I’m just not sure what.”
Hire me as your Virtual Director of Marketing. For $1,500 per month I’m your Director of Marketing. We meet once a week via net meeting, layout a plan and start implementing. I’m available in between net meetings via email to maintain momentum.
Hire me to conduct a Marketing Check-Up. Starting at $2,500, a Check-Up is designed to be an inexpensive, fast (three weeks) assessment of what you need to do to move your marketing forward. I talk to you and I talk to your customers. I compare your opinions and perceptions with those of your customers about a variety of important aspects of your marketing. I also look at their expectations around how to find companies like yours. I present a solution in the form of a marketing campaign; what to do and how much it will cost. We are available to implement what I recommend.
Call (480-948-0029) or email me.
Let’s talk about your situation. Who knows, we may even be able to talk about what’s holding you back today.
I can provide complete details about how each process works, what happens, and when, based on the scope of your needs.
