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We help small companies increase sales.
That’s been our goal for
25+
years. That’s how we measure success. Our work falls into two categories:
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Strategy |
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Implementation |
How you can use us. . .
Hourly advice
Marketing Guide
(Coaching)
Marketing Check-Up
Message
Assessment
Direct response marketing (mail, print,
electronic)
Marketing Plans
Websites
Building website traffic
New product introductions and start ups
Video testimonials
What we do best in 84 seconds. . .
Examples of our work
Hourly advice "At last,
an honest man!" That's what an owner said after I told
him his brochure looked like a pizza menu. It did, and
none of his employees had the heart to say it (and he wasn't
selling pizza!). If you want to grow your business
faster than it's growing now, why wouldn't you spend an hour
every month or so with me on the phone. Move faster.
Avoid mistakes. It's a no-brainer! I'm $250 an
hour for advice. If you aren't getting a 10X return on
the time we spend, for goodness sake stop!
Marketing Guide
Using me as your marketing guide is an
inexpensive way I can help you move your marketing forward.
It is consulting in its purest sense: I’m guiding and giving
advice, you or your people are doing the work. It’s designed
to answer questions, brainstorm ideas, help you avoid
mistakes, keep you on track and moving forward and, bottom
line, increase your sales faster than you could alone. We meet once a month at a
prescheduled day and time for about an hour, you initiate the
telephone call. We talk about whatever you want. Calls
generally end with tasks outlined and assigned—things for you
to accomplish before our next meeting. In between meetings
you may email me for follow-up questions and advice as
often as you wish.
More
Hear from a client
Marketing Check-Up A
Marketing Check-Up is a three-week process designed to uncover
what about your marketing is working, what's not, and what
changes to make, all based on customer-driven information and
recommendations. Answers, quickly, based on your
customers' perspective. Powerful stuff.
More.
Message
Assessment People buy from you for a variety of
reasons. And those reasons change as their world
changes. Messages that don't change with the buying
motivations of the people they target cost companies sales.
We look at your current message (sales presentations,
literature, Internet, etc.) and interview a handful of your
customers to find out how well your message mirrors your
customers' current buying motivations. This can be a
surprisingly quick, inexpensive path to increased sales.
More
Direct response marketing (mail, print,
electronic) Too few people who do what I do have
experience in direct response (marketing where you actually
ask people to take action; pick up the phone, place an order,
request more information). Far fewer have anything close
to our experience. If the people you're talking to about
your marketing are talking about branding and not about
generating leads, run, do not walk, to the nearest phone and
call me: 480-948-0029.
Advertising Currently we
have clients with ads in local magazines and newspapers,
national trade magazines, radio, TV and online ads. We
can concept, design, write and place your advertising for you.
Marketing Plans We can lay
out what to do and how to do it for the next 12 months.
We look at how to fine turn your message to connect with where
your customers are, today, not 12 months ago when you wrote
your brochure. We also look at the methods to deliver
your message, both on and offline. And then help you
implement, test and revise our recommendations. All our
recommendations are customer-driven.
Websites We know how to
concept, design and write your website, drive traffic to your
website and what to do to convert visitors into inquiries (a
small but important detail many firms overlook!). All at
costs that are about half (or less!) what most web-only
marketing firms charge. How do we do it so well?
We're marketers, not HTML and design people. How do we
do it for less? Our HTML and design people work in
Mumbai (www.pigtailpundits.com),
give us wonderful service, clean, innovative design and very
good prices. Examples.
New product introductions and start-ups
These can be tough sledding, and we have the
scars to prove it. If you have no awareness in a
marketplace, traditional marketing methods can fall on their
face. You have to make noise, get noticed, find back
doors, scramble--most of which marketing people haven't had to
do. You need to call us: 480-948-0029, we have stories
that'll give you Goosebumps!
Video testimonials You're
still doing written testimonials?! The sentence or two
or a copy of a letter? That's sooooooooo 80s! Like
putting a print ad on TV. Video testimonials can tell a
story, communicate the "soft" reasons why people select you
and, best of all, ACTUALLY COMMUNICATE the message you're
trying to send (when was the last time you actually read a
testimonial?). Examples.
Our fees
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Our
Mission 
