Marketing Check-up

We believe, right now, people like you need people like us more than ever. . .

We believe the solution is something called a Marketing Strategy Check-Up.

This is a three-week process designed to uncover what about your marketing is working, what’s not, give you a sense of what your customers are thinking and, from all this, create a path forward. This is not a full-blown marketing plan that looks out 12 months with multiple strategies and budget. Frankly, things are moving too fast.

Rather, I create a path forward: keep the things that work, integrate changes to your message and methods that make sense from the customer interviews (see below), estimate a budget, implement, measure and adjust.

The process:

I telephone interview your customer contact people. I ask your people questions about their customer perceptions and beliefs, and about your marketing methods and message, both past and present.

I telephone interview a handful of your customers. I ask them about the process they went through when they selected you, about the criteria they used and the concerns/fears/objections that were part of their decision process. This isn’t a report card on you. It’s a way to inform my recommendations. And I audio record the interviews so you can hear what I heard.

I write up my thoughts, recommendations and budget and we have a web meeting to brainstorm my ideas.

We keep it simple and inexpensive. Check-Ups start at $2,500. For more information, Email Hamilton.

Marketing Check-up

VIDEO: A client talks about bringing Hamilton in.

How to Become a Marketing Consultant

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