Call Us: 480-948-0029

Virtual Director of Marketing

Use me as your Virtual Director of Marketing and get your marketing back on track and producing results.  The cost: $950 per month.  No long-term commitments.  And I have two more slots open.

Over the years I’ve discovered a handful of reasons why a company’s marketing doesn’t measure up to the quality of what they sell (reasons that, if addressed, can make a difference for you)-

  • No consistency prospects aren’t contacted often enough or consistently enough; consistency is fundamental.
  • Me-too message you sound like everybody else; and with a unremarkable message, raising your voice spends good money after bad.
  • Your message has worn out: your customers’ buying motivations have changed, especially in a down market, but your message has not.
  • Cart-before-the-horse-itis too much time spent pounding away at features and benefits BEFORE any connection or trust is built. (You can’t sell until you connect.)

You’d love to hire a Director of Marketing, but it doesn’t make sense. And you’re right, it doesn’t. But how about a virtual Director of Marketing at a fraction of the cost? Literally! Someone who brings new ideas, steers you clear of mistakes, maximizes the impact of the dollars you spend?   But without a desk, office, benefits or full-time salary. You can have this type of relationship with me.

It’s working, right now, for a software developer and a training company in Arizona, green contractor in Los Angeles, health care provider in New Jersey and reading center in Dubai.

The details of a Virtual Director of Marketing Relationship

We meet via net meeting once a week for 30 minutes.

Clients normally hire me because they have a list of issues they want to address.  In those cases we get started on your issues.

If not, I have a process I take you through that evaluates your message and methods.  One step at a time.

At the end of each session you’ll leave with answers and, typically, some assignments.

I’m available between our weekly meetings via email for questions and to maintain momentum.

I’ll add consistency to your marketing, save you thousands by avoiding mistakes and get you AND keep you on track.

Cost: $950 per month

With a three month minimum commitment.  Either party can cancel at the end of the three month period worked.

Email me and let’s talk about it.

But am I someone you want to trust your marketing to? At any price?

That’s best answered by talking about a few client experiences. . .

A training company came to us after a failure to launch. They provided a wide range of in-house training courses to large companies.  Their message: we provide a wide range of in-house training courses to large companies for less. We felt like this positioning could not work against larger, better known competitors.  Their previous experience bore this out. We recommended instead they stake out a single course they could legitimately promote as best in class, build a campaign around that and, once “in the door,” promote their other courses. The course they selected: business writing. We created and implemented a business writing marketing campaign. Sales doubled. Now, Jonathan Clark is considered the top business writing expert in America (and rightly so!).

A contractor came to us with a patent-pending smooth pebble surface for swimming pool interiors (solving the only real drawback to a pebble surface: it’s rough on your feet). My interviews with their customers uncovered a huge hurdle that had to be overcome: a very palpable lack of trust in pool contractors. I was convinced their marketing should sell trust and not a new smooth pebble surface (leave that to the salespeople). We designed every aspect of their marketing to build trust, comfort and connection. We also implemented every aspect of the campaign and have done so for the past eight years. Their sales doubled, doubled again and doubled again. The number I’m most proud of, however: in 2009 they are ahead of last year (and profitable) in a market where most pool contractors are 40% down.

You’re this far into the page because something I said struck a chord. Call (480-948-0029) or email me right now, while you’re thinking about it. I hope I hear from you. Remember, you can’t expect different results unless you try different solutions. Hamilton