The longer I do this (be a marketing consultant) the more I’m convinced it’s the simple things that matter most.

Do people understand what you do?

Do they understand why you’re different?

Do they understand you understand their problem? Do you understand their problem?

And, how easy to you make it for people to understand these things?

Improve these simple things and your business improves. Simple? Yes. Easy? No. Don’t confuse simple with easy.