More about my grandmother’s stewed tomatoes (and what might be missing in your marketing).
Long after she passed I decided to try to make grandma’s stewed tomatoes. On meatloaf they are outstanding. You want to eat meatloaf with stewed tomatoes for breakfast the next day. That good.
My wife and I tried and tried. With all kinds of tomatoes, ingredients and preparations. Good stewed tomatoes. Different stewed tomatoes. But not great stewed tomatoes.
So I broke down and did the obvious. I called my mom and asked her. Four cans of tomatoes and one cup of sugar for one standard size meatloaf. Bring to a boil and let simmer uncovered for 40 minutes. Serve.
What?! Sugar? In stewed tomatoes?? Then I tried the recipe and yes, that is exactly how you make the best stewed tomatoes in the world.
The sugar may be missing
If you leave the sugar out, it isn’t Mamu’s stewed tomatoes. If you leave storytelling out of your marketing, everything else can be right, but your marketing isn’t remarkable. If your story is missing the mark (customers are a moving target), not much happens. if you lack consistency your marketing lags behind.
Ever wonder why after you invest in a great new website or brochure not much changes? Something’s missing.
And just like Mamu’s stewed tomatoes, everything else can be right, but if you don’t get your story into your marketing, it just won’t come out right.
My job is to tell you what you already know in a way that gets you to see it in a way that allows you to move forward. To see and to take action on the things that relate to marketing and the customer experience. I help you see it, AND I help you implement. Alone, it’s too easy to get distracted. Plus, you don’t have the luxury of only thinking about marketing like I do.
We’ll accomplish more, faster, together than you could alone, or we stop working together. It’s a healthy relationship I’m not afraid of. And it takes the risk off you too.
Start with a 10-hour retainer ($1,750). I also offer a 20-hour retainer ($3,000).
That’s it, really. You can call 480-948-0029 during regular business hours, MST, email me or complete the form.
Attracting People
Attracting people, the right people, to your business, is critical. Which really means attracting more of the right people to your website, since that’s the first step people take toward your business. This is one of the things we’re good at. And telling your story, clearly, is key to attracting the right people, the type of people you want as new customers.
Converting People
Okay, now that people are on your site, what do you do with them? How do you move them through enough of your message to get them to complete a form, send you an email or sign up for your webinar? If your marketing consultant or agency aren’t working every week to answer these questions, fire them.
I’d Love to Learn More About You
There’s plenty more about me here. You can also read my ebook here, free. And if it feels right, I’m happy to meet with you by phone. Zero pressure, zero expectations. Call – 480-948-0029 or email hamilton
The book in front of me, by the way, is Seth Godin’s latest (sort of the mother ship of his books). He writes what I believe and try to practice so much better than I can say it. If you leave here without acting, buy any of his books, and you’ll be on your way down the path to doing what you’re supposed to be doing.
