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Compare these
two paragraphs:
B.
When
I was a kid I stuttered. As a result I thought long and hard about
everything I said. It made me acutely aware of how you put words
together. In college I
walked out of a class the first day like you walk out of the theater
after Star Wars or the Matrix. The class and later my major (and
what ended up driving my career choices): Reasoning, Logic &
Persuasion. I know, it sounds a bit dry or pedantic. It was
neither. I've been an
enthusiastic student of the process of human persuasion (marketing)
ever since. IBM, leaving IBM,
an MBA, years in the trenches of small business marketing and 20+
years as a small business marketing consultant. . .and here we are,
you and I.
Stories engage people on an
emotional level, so they want to know more. Bullet-point
features and benefits don't.
Engage first. Tell a story!
Explain second.
If you're doing more explaining
and not enough engaging, we need to talk.
Marketing Success Principle #3:
Finding Your Story - 72 seconds
My Story
How I
can help you find yours
Email Hamilton.
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