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“I sell products, I don’t sell advertising.” So says Don Draper to Duc (Duck?) Phillips as they discuss the direction of the ad agency on Mad Men. I agree with Don. And yes, I know it’s not real, it’s a TV show. That still doesn’t stop me from wanting a martini and Lucky Strike (unfiltered!) [...]
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(Update on 6-28-09 — Today Billy Mays was found dead in his Florida home. My thoughts and prayers go out to his family and friends.)
You know, the guy on TV who yells at you as he sells those amazing products that are NOT AVAILABLE IN STORES! It started with that silly shammy (But they hold [...]
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Advertising - Effective Marketing - Marketing Consultant - Small Business Marketing Consultant
// A NON-AD is something that doesn’t feel like an ad. It informs. It has value.
It becomes an ad when it causes action.
You know what I’m talking about. A white paper. A report. A guide. An article reprint. Something you can do for prospective customers that [...]
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Advertising - Effective Marketing - Marketing Consultant - Small Business Marketing Consultant
// AN AD isn’t an ad when it doesn’t create action.
Lots of those around, aren’t there.
There are lots of reasons why an ad isn’t an ad and talking about them can help you avoid them. So let’s go:
It’s not in front of enough of the right [...]
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