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Right now, people want to know how what you sell can save them money. Your marketing message needs to demonstrate this head-on. Period.
I don’t mean price. I mean saving money. I mean creating value that far exceeds the price of what you sell.
Cisco introduced Telepresence about a year ago: meeting rooms that include HD monitors [...]
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Advertising - Effective Marketing - Marketing Consultant - Small Business Marketing Consultant
// A NON-AD is something that doesn’t feel like an ad. It informs. It has value.
It becomes an ad when it causes action.
You know what I’m talking about. A white paper. A report. A guide. An article reprint. Something you can do for prospective customers that [...]
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Advertising - Effective Marketing - Marketing Consultant - Small Business Marketing Consultant
// AN AD isn’t an ad when it doesn’t create action.
Lots of those around, aren’t there.
There are lots of reasons why an ad isn’t an ad and talking about them can help you avoid them. So let’s go:
It’s not in front of enough of the right [...]
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Most of us saw CNN’s foray into 3D during their election coverage. Here’s an interesting post by Digital Inspiration about how they did it. At the bottom of the page are two videos (by CNN and Cisco) explaining how its done and the implications for business (telemeetings).
Did it make sense for CNN to, as one [...]
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