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It’s rare when a small business I’m invited into is doing a good job with email marketing. The most typical reason why: “we don’t have enough email addresses to start an email marketing campaign.”
You have your customers’ emails, right? You can start collecting email addresses from prospects that don’t turn into customers, right? Then you [...]
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Every marketing consultant worth their salt are telling clients to communicate, communicate, communicate. And email (email marketing) is still the preferred method by which people do that.
But (small problem) the trick is not sending email, but getting your email read. Which primarily rests on the shoulders of your subject line and in the first few [...]
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I contributed to an online article this June for BusinessWeek on email! The reporter used bits and pieces of an intense 30-minute interview. So, it got me thinking: I haven’t blogged about email marketing for a long time. I manage a handful of email campaigns for clients, sending roughly 75,000 emails per month to prospects [...]
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