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Your Social Media Mantra: It’s the Message, Stupid!

by hamilton on May 17, 2009

Remember the old political quip from Bill Clinton’s first campaign, “It’s the economy, stupid”?  It was written throughout his HQ to remind everyone the economy was the central issue of the campaign.
Thanks to Steve Rubel for linking to Thomas Baekdal’s post Where Is Everybody? in which Baekdal creates a graph (reproduced here) that shows how [...]

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Why Social Media is Making CRM Obsolete

by hamilton on May 11, 2009

All of us have used CRM (Customer Relationship Management) software.  Its goal: to increase sales by automating/managing relationships with customers and prospects.  Social media is increasingly changing how we communicate with prospects, rendering CRM in this context obsolete.  Think of CRM as the horse stable a day’s ride away from town when what you need is [...]

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Are You Changing Faster Than Your Competitors?

by hamilton on January 9, 2009

Remember the story about the two guys in the forest who come face-to-face with a bear?  They take off running and the one guy says “Hey this is crazy, we can’t outrun a bear!”  The other guy says, “I don’t have to outrun the bear, I just have to outrun YOU!”
Good advice, especially when it’s getting harder [...]

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