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magazine advertising

Marketing Lessons from a 43 Year Old Magazine Ad

by hamilton on January 5, 2009

I was cleaning out my 86-year-old Dad’s office.  He broke his leg and needed more room.  And did I find treasures!  Magazines!  Or more accurately, magazine ads!
I dove into the ads from a Life Magazine from 1966 and, as you can imagine, had a good laugh. 
But I was also surprised at how similar, once you [...]

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Search Marketing versus Traditional Advertising

by hamilton on December 9, 2008

I just jumped through all the hoops to earn my Qualified Google AdWords Professional status (thank you very much!).  Doing so deepened my knowledge AND my appreciation for the differences between search marketing and traditional advertising.
Search marketing beats traditional
advertising. . .
The reason search marketing beats traditional advertising can be summed up in one word: timing.  [...]

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