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The main stage — the space we practice our craft on — is changing for marketers. Old: the brochure, trade show booth, 30-second TV spot, magazine ad or face-to-face sales call. New: the computer screen.
So how do you become a rock star on the new marketing stage?
First, show up on the computer screen on a [...]
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There’s a new flavor of entrepreneur emerging from the online/offline tumble we are in: the Master of Her Domain. Small business owners who can do just about everything themselves to market via their website. Versus ending up with a static site because changing it through outside vendors is just too slow and costly. This capability [...]
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I judge the Microsoft store a success after hanging out at the grand opening of their Scottsdale store a few days ago (pics below).
You can play with dozens of the latest desktops, laptops and netbooks, see every conceivable monitor, satisfy your ZuneHD lust, talk to the experts at the Apple Genius Bar ripoff, play the [...]
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The toughest times often see the most innovation, especially in marketing. For a variety of reasons. With sales slipping many companies are open to more risk because they feel they have less to lose. People lose their jobs and get to work on “that idea” they had in the drawer. Etc., etc.
So where does that [...]
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We went shopping for an artificial Christmas tree on Sunday; between Black Friday and Cyber Monday. I will, however, spare you the spiritual angst I have over buying an artificial tree, that’s another post.
Anyway, we went where you might expect to go on such a mission (Sharon, my wife, was a buyer for an 1,100 [...]
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