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marketing consultant

Your Mother Was Right

by hamilton on June 28, 2009

Remember your mother nagging you to spend more time around smarter people?  “Why do you spend time around __________?  He isn’t going anywhere!.”  And “Why don’t you ever play with little ________, he/she is so smart?”
As a marketing consultant I have a similar message for clients:
Follow the smartest people in your field, and use social [...]

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8 Lessons Learned from my 1st Million Emails

by hamilton on June 21, 2009

I contributed to an online article this June for BusinessWeek on email!   The reporter used bits and pieces of an intense 30-minute interview.  So, it got me thinking: I haven’t blogged about email marketing for a long time.  I manage a handful of email campaigns for clients, sending roughly 75,000 emails per month to prospects [...]

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Finding a Happy Medium in Relationship Marketing

by hamilton on June 17, 2009

Just read a good post by Naomi Dunford on Copyblogger.com not so delicately titled “7 ways you’re screwing up relationship marketing.”  Good blog, by the way.  I follow it, you should too. Naomi’s point is well taken.  We can make a mistake in the practice of relationship marketing with too much relationship and not enough [...]

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Small Business Marketing Lessons from GM

by hamilton on June 7, 2009

I’m rooting for GM.  I hope and expect that they’ll be fine.  There are lessons for us, however, in watching them respond to their situation.  Lessons on what NOT to do.
I’m a small business marketing consultant who’s called into every conceivable situation, good and bad.  GM has many issues I don’t know about or probably [...]

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Good Marketing Balances Realistic Expectations and Buzz

by hamilton on May 23, 2009

I’m rooting for the new Palm Pre.  I get nervous when I see more hype or buzz than anything else about a product as it launches.  Present a great product as a revolutionary life-changing product and you may kill it.  That’s why I try to practice balancing realistic expectations and buzz.
Palm is hyping the crap [...]

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