marketing consultant

Your Social Media Mantra: It’s the Message, Stupid!

by hamilton

Remember the old political quip from Bill Clinton’s first campaign, “It’s the economy, stupid”? It was written throughout his HQ to remind everyone the economy was the central issue of the campaign. Thanks to Steve Rubel for linking to Thomas Baekdal’s post Where Is Everybody? in which Baekdal creates a graph (reproduced here) that shows [...]

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The Most Powerful Marketing Question for Q4 2008

by hamilton

How can I help you get through this mess? As a small business marketing consultant I’m called into companies more often when things are bad. These days, however, things are different. I first wrote about the slowdown in December of 2007, warning small business owners to check their marketing message (as economic conditions change, so [...]

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When is a Non-Ad an Ad?

by hamilton

Advertising - Effective Marketing - Marketing Consultant - Small Business Marketing Consultant // A NON-AD is something that doesn’t feel like an ad. It informs. It has value. It becomes an ad when it causes action. You know what I’m talking about. A white paper. A report. A guide. An article reprint. Something you can do for [...]

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When is an Ad Not an Ad?

by hamilton

Advertising - Effective Marketing - Marketing Consultant - Small Business Marketing Consultant // AN AD isn’t an ad when it doesn’t create action. Lots of those around, aren’t there. There are lots of reasons why an ad isn’t an ad and talking about them can help you avoid them. So let’s go: It’s not in front of [...]

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Marketing Via a Hologram

by hamilton

Most of us saw CNN’s foray into 3D during their election coverage. Here’s an interesting post by Digital Inspiration about how they did it. At the bottom of the page are two videos (by CNN and Cisco) explaining how its done and the implications for business (telemeetings). Did it make sense for CNN to, as [...]

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