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As a marketing consultant I spend about half my time generating new ideas and half implementing. New ideas can be tricky. Brainstorming works great, especially when you have the right poeple in the room. But that can take time to schedule, especially if you’re a small business owner. The other choice, tapping into your own brilliance, [...]
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How can I help you get through this mess? As a small business marketing consultant I’m called into companies more often when things are bad. These days, however, things are different. I first wrote about the slowdown in December of 2007, warning small business owners to check their marketing message (as economic conditions change, so [...]
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