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Sometimes the most profound “new” marketing strategies strike you at first as not new at all. “Hey, I knew that already” doesn’t disqualify something from dramatically changing your business.
Enter setting expectations. Or more accurately, setting the right expectations. Or even more accurately, NOT not setting expectations. As a small business marketing consultant I pay a [...]
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Marketing Campaign - Marketing Consultant - Small Business Marketing Consultant
// After creating and implementing hundreds of marketing campaigns for clients in just about every industry imaginable, a handful of elements kept coming up as essential. That is, when we ignored one, we paid the price.
Learn from my experience:
1. Your message isn’t customer-driven
What you’re saying about [...]
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