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Recession-Proof Marketing

There’s No Recession On the Internet

by hamilton on December 3, 2008

Don’t know about you, but I don’t see a recession on the internet. 
I live in Scottsdale, Arizona.  Nice place.  Not the rust belt.  Lots of people come here year-round to vacation, go to conventions, buy second homes, etc. (i.e., spend money).  I drive down some nice streets to get to my office and see “Bank-Owned” signs [...]

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How to Think About the Recession We’re In

by hamilton on December 2, 2008

We went shopping for an artificial Christmas tree on Sunday; between Black Friday and Cyber Monday.  I will, however, spare you the spiritual angst I have over buying an artificial tree, that’s another post. 
Anyway, we went where you might expect to go on such a mission (Sharon, my wife, was a buyer for an 1,100 [...]

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The Most Powerful Marketing Question for Q4 2008

by hamilton on November 26, 2008

How can I help you get through this mess?
As a small business marketing consultant I’m called into companies more often when things are bad.  These days, however, things are different.  I first wrote about the slowdown in December of 2007, warning small business owners to check their marketing message (as economic conditions change, so do [...]

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Recession-Proof Marketing Tip: Who Else?

by hamilton on November 24, 2008

If your current small business marketing problem is a customer base that is slowing down on you, ask yourself “Who else is buying what you sell?”  As a marketing consultant who works with small business, I’m called when things slow down, so I ask this question a lot.
The fact is, regardless of who buys from you, [...]

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Advertising  -  Recession-Proof Marketing  -  Marketing Consultant  -  Small Business Marketing Consultant
//  There is the “How” of your marketing and the “Why” of your marketing. When sales slow down too many of us only look at the How and not enough also look at the Why.The How: how you deliver your message (ads, brochures, your [...]

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