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I’m rooting for GM. I hope and expect that they’ll be fine. There are lessons for us, however, in watching them respond to their situation. Lessons on what NOT to do. I’m a small business marketing consultant who’s called into every conceivable situation, good and bad. GM has many issues I don’t know about or [...]
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Patient: Doctor, it hurts when I do this. Doctor: So stop doing that. Small business owner: How do I attract new customers in today’s economy? Small business marketing consultant: Sell what people are buying. While the doctor’s advice falls a bit short, the marketing consultant is on to something powerful, however simplistic it may strike [...]
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How can I help you get through this mess? As a small business marketing consultant I’m called into companies more often when things are bad. These days, however, things are different. I first wrote about the slowdown in December of 2007, warning small business owners to check their marketing message (as economic conditions change, so [...]
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If your current small business marketing problem is a customer base that is slowing down on you, ask yourself “Who else is buying what you sell?” As a marketing consultant who works with small business, I’m called when things slow down, so I ask this question a lot. The fact is, regardless of who buys from [...]
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