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Starbucks does almost zero advertising. They focus on changing their product, constantly, to delight their ever-changing customers. It’s too easy to change your marketing and not your product when sales slows to simply put a “new coat on the same old dog”. Now, I happen to like old dogs. But if you haven’t changed, improved, [...]
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A book could be written on this topic, but I’m not going to write a book. So let’s get right to it. You can fail your way to success by: Managing the scope of your failures — never fail so big you can’t afford to move forward Learning from each failure And always taking the [...]
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After creating and implementing hundreds of marketing campaigns for clients in just about every industry imaginable, a handful of elements kept coming up as essential. That is, when we ignored one, we paid the price. Learn from my experience: 1. Your message isn’t customer-driven What you’re saying about your product is important to you, is [...]
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Jonathan Clark Owner Scottsdale Seminars – Corporate training 602-462-5907 jclark@scottsdaleseminars.com Chris Jones Owner CDC Pools – Pool resurfacing and backyard redesign 480-539-7700 Brad Johnson Partner Jacoby & Meyers // Petersen Johnson – Accident injury law 602-650-1200 bjohnson@petersenjohnson.com Ms. Jan Kanaba Owner Media People, Inc. – Video production services 623-465-4500 Warren Levenbaum, Attorney Owner lawtigers.com – [...]
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