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by hamilton
I have to thank David Sr., as he’s called at the company he owns with his son, David Jr., for this social media tip. They manufacture big pumps and mixers for general construction, which, in Arizona, has been an industry on its back (to put it mildly). I’m their “marketing guy.” I hadn’t been around [...]
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by hamilton
Every time something big comes along and starts to change things, like social media, the internet, television, radio all the way back to that trouble-maker Gutenberg and his press, people announce the death of the thing that it replaces. Or more accurately, the thing they believe it will replace. With social media, everybody needs to [...]
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by hamilton
Remember your mother nagging you to spend more time around smarter people? “Why do you spend time around __________? He isn’t going anywhere!.” And “Why don’t you ever play with little ________, he/she is so smart?” As a marketing consultant I have a similar message for clients: Follow the smartest people in your field, and [...]
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Remember the old political quip from Bill Clinton’s first campaign, “It’s the economy, stupid”? It was written throughout his HQ to remind everyone the economy was the central issue of the campaign. Thanks to Steve Rubel for linking to Thomas Baekdal’s post Where Is Everybody? in which Baekdal creates a graph (reproduced here) that shows [...]
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by hamilton
All of us have used CRM (Customer Relationship Management) software. Its goal: to increase sales by automating/managing relationships with customers and prospects. Social media is increasingly changing how we communicate with prospects, rendering CRM in this context obsolete. Think of CRM as the horse stable a day’s ride away from town when what you need is [...]
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