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A while ago I wrote about the power of context in marketing. I used Google Adwords (sponsored search, or pay-per-click) as a great example. Adwords ads give you 95 characters, including spaces, to tell your story. No pictures, no song-and-dance. Yet, those little stripped-down ads can be surprisingly powerful because they are displayed in the [...]
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Good post by Paul Dunay talks about the one word that defines the future of advertising: contextual. This marketing consultant would leave it at “context,” but who’s counting? The point is the same. Advertising has evolved from scream/push to whatever-you-want-to-call-it-now (pull, collaborative, contextual, micro-cast). The best way to understand contextual advertising is to understand Google [...]
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