Remember the “puppy dog close?”  I can see you’re interested in that brown puppy.  Why don’t you take her home for a few days, if you like her, buy her.

You may not be old enough to have heard it called that.

Are you old enough to have downloaded a software free trial?  What piece of software doesn’t offer a free trial?

We were lusting over a piece of art the other day; something we have no business buying right now, based on the price and the recent tuition bill we received for our son’s next college semester.  When the gallery director said “Why don’t you take it home and hang it, live with it for a couple weeks?”

The no-risk trial is all around us.  Even in places you might not expect.

The question, then, the reason for this post: how can you offer a no-risk trial for what you sell?