How can I help you get through this mess?

As a small business marketing consultant I’m called into companies more often when things are bad.  These days, however, things are different.  I first wrote about the slowdown in December of 2007, warning small business owners to check their marketing message (as economic conditions change, so do buying motivations).

What’s the most powerful marketing question for today?  It’s the question you should be asking your top customers: 

How can I help you get through this mess?

Think about it.  If a vendor came to you and asked you this question, how would you feel?  Like they were on your side, like they cared, like they are in this with you.  Well, guess what, we’re all in this together.  What happens to your customers happens to you.  Eventually.

So, start asking this question and you’ll get some interesting answers.