Virtual Director of Marketing – $1500

  • You are buying 10 hours of my time each month. We meet weekly at an agreed upon day and time via net meeting. You can see me and my computer screen (at right). We typically spend 45 minutes together; addressing your concerns and/or working through a process of discovery, action and refinement. The first session generally sets expectations and gets many of your “I’ve been wondering abouts” out. I’m a firm believer in testing. We will be doing a lot of listening, probing, implementing, learning, refining and iterating.
  • I am available between weekly sessions via email and phone to maintain momentum (I don’t ever want you to feel you have to wait until our next session to deal with something.).
    The balance of my time is invested where it can serve you best; writing or refining sales copy, interviewing customers, reviewing design, evaluating current marketing or marketing opportunities, and making recommendations, etc. Hard costs such as design, printing, Adwords charges, etc., are not part of the monthly fee. We can certainly do things like this for you, but these are separate from and in addition to the VDM fee.
  • There is no long-term commitment, but there is an initial three-month commitment. This lets us discover what’s necessary to make INFORMED choices, act on those choices and iterate enough times that we’re starting to gain traction.