Where You Are
You haven’t focused much on marketing because you haven’t had to. But now…oh right…that small detail of a worldwide pandemic has changed things, hasn’t it. What to do? My experience with 9/11 and the Great Recession of 2008: go back to the basics. Get closer to your customers (what happens to them happens to you). Tune your message. Shore up the customer experience. In short, speak to THAT ONE PERSON.
Think About It
So you’re here looking for experience or services or something that tells you who I am and whether I can help. When actually you’re here looking for cues that make you comfortable enough to take one step closer to me. To connect (download something, a webinar, an email, whatever). If you think about it, you’re hoping (HOPING!) I’m it. Less time and trouble finding the solution, more time to solve your issue.
If you think about it some more. . .
That’s the same situation people coming to your website face. They WANT you to be “it” for them. They’re looking for those same cues you’re looking for right now.
You want to increase sales, right??
Yes of course, but…
Yes, but you came here looking for a new website or marketing campaign or some thing. I understand. But, and this is a big but, that thing won’t change your results unless it tells your story. Everything I do is built, from the ground up, around your unique story. Because a new this or that won’t change a thing unless it tells your story.