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Change Your Product?!

Starbucks does almost zero advertising.  They focus on changing their product, constantly, to delight their ever-changing customers. It’s too easy to change your marketing and not your product when sales slows to simply put a “new coat on the same old...

How to Write Copy that Connects

My life basically is attracting people to my clients’ businesses.  Part of my life since 1996 has been building website traffic.  During which time I’ve been part of efforts that utilize probably every way to build traffic that exists.  There are dozens of...