Simple, but Important

Simple, but Important

I usually carry a little notebook for ideas and whatever else that seems worthy of remembering. I also page through them a lot and am always surprised by one thing: how simple the ideas are that for whatever reason seemed important enough at the time to stop and jot...
Letting Creativity In

Letting Creativity In

A really sharp young man came to me frustrated he hadn’t completed a task I gave him. I had told him what I wanted but left the how-to-do-it to him. He was feeling blocked by that, I think, and couldn’t make progress. Now, you should know I’m a...
2019 Super Bowl Ads

2019 Super Bowl Ads

Q: What’s the definition of a great ad? A: One that gets results. That’s it. Beautiful people, gorgeous photography, really HAPPY people, puppies, humor, celebrities, cool music, and all the rest, doesn’t matter. Did it generate results? Any time you...
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