by hamilton | Effective Marketing |
Storytelling is an idea you’re hearing tied to marketing and business success more and more lately. The idea I’ve been talking about for years. In the context of marketing and business success storytelling really does rock. Here are seven reasons why: 1....
by hamilton | Effective Marketing |
“Now Bill Bill. . .” my mother used to say. I always knew what came after that: the rule. Now Bill Bill, always wash your fruits and vegetables because you never know where they’ve been. (Hamilton is my middle name, I’m a Bill Jr. and was...
by hamilton | Effective Marketing |
William Gibson said “The future is here, it just isn’t evenly distributed.” I agree. It’s here. You just have to look for it. I saw a piece this morning: branding that changes as people interact with it. More on brands that morph as their...
by hamilton | Effective Marketing |
Yesterday was Sunday and I went to church; my marketing church. Ikea. If by church you mean a place you go to reflect and be reminded of all the things you aspire to. This sign in the Ikea cafe caught my attention. Take a moment to read it. How do you communicate...
by hamilton | Effective Marketing |
I had a wonderful moment of reflection on a recent Friday evening. I went to a Jethro Tull concert celebrating their 40th Anniversary of Aqualung, an album they made in 1971. Almost 40 years to the month after I went to a Jethro Tull concert to hear their new album,...
